When e-commerce encounters Electronic magazine

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What is an electronic magazine? Electronic magazine is a very good form of media, it combines the characteristics of the plane and the Internet, and into the image, text, sound and other dynamic combination to present to the reader, is a very enjoyable way to read.

At present, China's electronic magazine is a wide variety, according to the data show that in the numerous miscellaneous types, the largest market share is the fashion category, fashion category of electronic magazine traffic even accounted for all the types of electronic magazine 30%. Second, like cars, sports, beauty, entertainment and other categories are very close to the front, but the current development of electronic magazine is not optimistic, the electronic magazine needs new impetus, and nowadays the fiery electronic commerce has undoubtedly injected new vitality into the electronic magazine.

The rapid development of E-commerce market has brought Consumer-to-consumer and business-to-business a great opportunity, more and more Chinese consumers and enterprises accept the third party E-commerce platform as the center of E-commerce model, Alibaba, Hui Cong, Taobao, ebay, gold abacus, such as the Millennium Network platform in the process played a key role. I have also mentioned in blog www.yanjian.net that E-commerce is undoubtedly an important way for enterprises to make money online in the future, E-commerce plays an increasingly important role in the economy, IDC data show that 2008 China's E-commerce spending will reach 286.1 billion U.S. dollars.

Generally speaking, e-commerce enterprises in the promotion of their products or platforms, will continue to "burn money", thereby enhancing the influence of their own brands, and ultimately pull sales, but often overlooked the electronic magazine this important low-cost transmission form.

E-Magazine in the dissemination of e-commerce enterprises in the product or platform, there are other means of communication incomparable superiority.

The first is low cost. Here said the low cost includes two layers meaning: one is low-cost production, relatively speaking, the production cost of electronic magazines is lower, and is a one-time investment; second, Low-cost transmission, Electronic magazine has a lot of free channels can be released, such as the current very popular electronic magazine platform, for Electronic magazine in the popular site to build columns, In their own shopping malls to provide downloads, etc., are very good low-cost means of communication.

Secondly, the manifestation of multimedia. This is an electronic magazine with inherent advantages, into the picture, text, sound and other elements, more vivid display products, more easily let readers accept, and thus produce goodwill.

Third, increase customer viscosity. E-magazine attracts readers with its rich, lively and valuable content, and through promotional policies or interesting activities with the reader interactive, so that readers have a good opinion, the formation of long-term subscription and reading habits, increase viscosity, readers through the reading of electronic magazines, will be the product or mall to produce a sense of resistance, thereby becoming a stable customer base.

Four, enhance the brand influence. With the increasing number of electronic magazine subscriptions, it has virtually expanded the brand influence of E-commerce Enterprises, brand awareness has been improved, which will certainly pull the entire product sales.

The most profitable. If it is a business-to-business, you can sell your product to make a profit, Consumer-to-consumer can sell a partner's product, share it by sales, or advertise it directly to get advertising revenue, including a list of emails you get, product testing, and so on.

When e-commerce encounters Electronic magazine, there will be a beautiful story, in this era of rapid development of E-commerce, can be described as a new way to the development of E-commerce and electronic magazine.

This article starts address Yenjian Network Marketing Blog: http://www.yanjian.net (reprint please keep)