"When excellent" packaging back

May 28, Dangdang established its own brand name as "when excellent product", at the same time a group of private brand packaging also leaked out. According to the plan, "when the best product" will focus on the quality of goods, and in terms of price as far as possible to the low positioning, the specific coverage of the category of goods is still unknown.

"When excellent" packaging back
"When excellent product" logo

From the current exposure of the packaging of goods, "when the excellent product" positioning in the "Internet Quality Life brand", in addition, packaging has "the bag can be used for clothing storage, the proposed re-use, thank you for supporting environmental protection" and other environmental tips, exposure to product packaging also shows "when the excellent product" will involve home, home textiles, clothing and other categories.

"When the best product" price, the overall price is lower than the market 50 percent or so, for example, when the anti-mite antibacterial students cassia seed pillow, when the price of 49 yuan, and the same medium of the commodity market price of 70-80 yuan. 200T cotton Twill Single sheet, when the price of excellent products in 89 yuan, the market price range of 120-300.

"When excellent product" on the back of the green words

It is understood that "when the best product" to take the way to directly find the factory processing mainly, will first choose a larger scale, advanced equipment, management norms, own high-grade brand or for high-grade brand processing factories, such as Edimonto, Vosges, flying Lions, Qingdao Snow, Shantou Jin Pang, Guangzhou Hualin and so on, Clothing home textile factories have for nine king (601566, shares bar), Kinleyley and other high-end brands for foundry.

A person familiar with the rules of the foundry industry said: "The large-scale foundry because engaged in the manufacture of the big brand, in the production technology, the production raw material, the production flow aspect has the rich experience, but from the same generation factory produces the same piece of goods, some only is the brand different, in the material aspect and the big brand does not have two places. "

"When the best product" packaging bag

The network own brand, because the purchase cost is low, may control the commodity style, the sale channel flexibly, does not have the upstream restriction factor, also was born like the hit and so on customer sincerity product and the PPG such successful free brand example. And from the "when the excellent product" launched by the type of goods, and where the customer prudential products in some commodities also have a certain degree of intersection.

Industry insiders said: "A single customer-prudential products such as the annual sales of the brand has reached nearly 5 billion, and there is a huge increase in space." At present, the domestic brand is not too much, but too little, excellent foundry often become foreign brands of processing, Chinese manufacturing in some respects some waste. "

It is revealed that Dangdang will also be formally unveiled in the near future free brand, when the brand positioning for excellent products, targeted at the crowd, pricing and other information will be disclosed.