When exploring Community marketing launch class Pinterest platform "when sharing"

When exploring Community marketing launch class Pinterest platform

June 14 Morning News, in addition to the introduction of other categories, and will be when the dominant category into other platforms, when also in the community marketing aspects of exploration, and formally launched the class Pinterest platform "when sharing", when you want users to share through the building online relationship and product recommendations, and finally achieve sales.

When the mobile Internet Division 618.html "> Director College revealed that, for when, to provide class Pinterest products, users will be posted to the product picture, you can get simple comments or recommendations.

"In fact, when users themselves have this kind of interaction and sharing needs." This emphasis on sharing, interaction, communication and social http://www.aliyun.com/zixun/aggregation/13037.html "> Social reading, sharing model, not only to better create a community atmosphere, but also to stimulate sales, before, The "When pictorial" on the mobile client has shown a certain share of the shopping guide value. "College said.

The photo-sharing social networking site, Pinterest, is a discussion with people who publish interesting images to bring together the same hobby online, and has broken through 10 million in just 9 months. and online shopping platform can be effectively through this way for books, digital, home appliances and other merchandise to recommend friends, and ultimately to achieve consumption, and become an effective way to promote the current domestic already has beautiful said, Mushroom Street and other imitators.

And in addition to the independent class Pinterest website, platform type website also is launching similar products, such as Taobao this April also launched a class Pinterest picture community "stubborn rabbit", but also hope that through the way of interest picture finally achieve business.

A study published by Morgan Stanley argues that there will be two major trends in E-commerce in the future, one in the community and one in scale. The combination of e-commerce and community can not only influence the purchase decision of the potential consumers, but also promote the transaction and help the platform to improve the user experience beyond the low price.

At present, "when sharing" only on the online beta, the focus is also on the book sharing, when the old users can directly log in for the product sharing discussions, and new users need to register before the discussion.