When exposed to mandatory food business must open marketing tools ad through train?

August 11 News, a few days ago, a business in micro-blog exposure, Dangdang operators mandatory food business must recharge the network marketing tools ad through the campaign, and language threats if not recharge will be closed.

Food category when operating group the staff comments

The merchant posted a chat record of the operation staff in the QQ Operation Group on Weibo. According to the chat record, the staff in the bulletin stressed that the merchant must recharge in the same day, and clearly put forward "if today do not operate, tomorrow all closed."

But the closing event didn't really happen. "It's just a way for the Dangdang operators to threaten the business," the retailer said. If the shop closes, the merchant therefore resorts to the law, Dangdang must lose. ”

However, most of the food business is still paid 50 yuan user fees, this is the tool's minimum recharge limit. Many businesses spit slot: "50 yuan can have what marketing effect? Just don't want to make trouble. ”

According to the business, there have been businesses in the Dangdang food groups in the communication group questioned, that the business whether to try the tool should be voluntary. Immediately by the Dangdang operator dismissed as "aspersions."

Then, the billion power network to Dangdang to verify the matter, Dangdang responded: "This matter is the staff's personal remarks, communication problems." We have made internal criticisms. ”

Dangdang also stressed that when the platform, advertising to uphold the principle of voluntary, do not make a contribution, this principle will not change. In this incident, when the train (AD) conversion rate industry is the highest, the CPC advertising dividend period. Dangdang hopes that more partners will enjoy the dividend, which is the starting point to promote the tool.

In addition, in the business will be related to chat records in micro-blog exposure, Dangdang food beauty head Director also began to communicate with merchants, said this operator just want to help businesses do business, but the way is wrong.

However, many Dangdang businesses do not recognize this explanation, have pointed out that when the attitude of the operation has been so. A businessman said: "In the operating group, these workers basically did not give the business on the sale of goodwill reminders, will only allow businesses to pay a variety of fees, put a variety of ads." ”

The incident is only a tipping point of business sentiment, some businessmen bluntly, dangdang operators only care about their own KPIs, the business in the course of the operation of a variety of technical problems, resource issues are not concerned.

In addition, there are many businesses also spit trough Dangdang platform system backward, inefficient. "Every time a new product is on the shelves, it should be notified when it is in the operating group, and then they are manually audited and shelves." ”

There are businesses revealed that now almost all of the electric business platform without the need to pass manual audit to shelves new products. "and Dangdang platform is basically the network initial forum that mode." ”