Today's time has been delayed, I try to be brief, today many activists, it seems that group buying and micro-blog is a hot topic, when group buy encounter Micro Bo will encounter what kind of flowers, it must be a very beautiful flower.
Today many of you are doing group buying and micro-blogging, I wish you can buy happiness, win happy.
The theme I share today is when group buying encounters Weibo, maybe I don't have an answer, but I want to give you a little thought.
In our day like this, everyone feels very dazed, why are we at a loss? Everyone on Weibo, Weibo has come to a very lively era, will gradually affect each of us, each company, into a corner of the world.
In the face of micro-blogging, in the face of new things like group buying, each of us face so many new things, always feel very confused and at a loss. I am also a positive catalyst for Weibo, and I often go on Weibo, I recently pulled a lot of people, they all said that I do not have time to Weibo, no time to tweet, I think Weibo should be the lowest threshold in the history of Internet applications, you send three or four words, five or six words can also, how can not have time. You have no time to original, forwarding is also very happy.
Borrowing an ancient map language, "Here is the Dragon", the surveyor put some unknown river, which he has not yet figured out, on the label "Here is the Dragon", in such an era, we are filled with "Here is the dragon", everywhere is full of opportunities, of course, there are many challenges.
Microblogging has become China's hottest new media, new platform, new applications, there are many cases and stories. For example, the most lively is the recent elopement, on Weibo to seek elopement.
Why is Weibo so hot? To put it simply, it is a comparison with the old media age. First, from the production tools to further simplify, whether in the traditional publishing age or web2.0 era, to now has been further simplified, and some institutions statistics, everyone sent a micro-blog average time 30 seconds, I think not so long. Including producers, formerly a minority, now some people, later everyone can.
The second is the spread of viruses based on the chain of trust, for example, I focus on yanping teacher, he sent a thing, I basically think it is credible, for example, I do not know the hair, it may not be credible, so Weibo has a filtering and screening mechanism, but also based on the chain of trust spread. In the past, such as reading, we will choose what to read, in the media age, may be the editor to make these choices, but these people you do not understand, to the micro-Bo era, behind are standing a person, you may know. And based on this trust spread, it's very fast.
The third reason is that it meets a lot of the most basic user needs, each level can be met, for example, respect for demand, social needs, security needs, and even to meet the physiological needs, the simplest, for example, mutual attention, high-level that is eloping.
And the previous use of the Internet, from the earliest television broadcasts, including later blogs, Bbs,sns to Weibo, the lower the cost of content creation, the higher your degree of socialization.
Now we have to see whether the Internet tools are hot, there should be four basic trends, as long as you do the application or create the company, you can meet these four conditions, you will be a successful application. We think that these four are localized, mobile, socialized, real-time.
For example, real-time, micro-blog can be sent by SMS, so we default to micro-blog is real-time, I sent every message is immediately visible. There's a story about texting, and a girl and her male boss are going to have a meeting this afternoon, the meeting was very boring, her boss fell asleep, so she sent a message to her boyfriend, said my male boss in the next to sleep, three o'clock in the afternoon more hair, boyfriend at midnight 12 received this message, which caused a lot of misunderstanding. Weibo is also the case, I send a certain micro-blog, I will default for you are now see, and you may not be far away from me, some information a year later will feel very funny.
Twitter is not just a social networking site, it has become a platform for things.
Again, the first group purchase is March last year began, to now is the Thousand Regiment war, basically now should have three thousand or four thousand or so, the agency statistics said, this year the overall market size can reach 10 billion.
Although the future is very impressive, but how to the small and medium-sized group buying site to stand out? What do you do after you rank 10, 100 after the group buying site?
When group buy met Micro Bo, this has become a trend, March Guoqing said April began to stop advertising Baidu, then sparked a discussion, the search engine on E-commerce is not important? There is a consensus that there is a type of e-commerce is very powerful, that is, social E-commerce, group buying is a social e-commerce site.
This is a group buying navigation and group buying analysis of the site concluded that now group purchase site has 30% of sales by micro-blog marketing.
I sat next to the Han Shu bag teacher, I communicated with him, Micro Bo can bring how much traffic, he said has accounted for One-third, but also a more surprising number.
What does Weibo mean for group buying sites in the final analysis? I made a few points.
The first point is that micro-blogging marketing than the traditional advertising industry to release information more convenient, without approval, but also can save time and cost of group buying, because we all know that group buying is currently 24 hours for the unit, there are some longer, but the mainstream is a day, So time is very valuable to it.
The second is that Weibo, though seemingly simple, incorporates a variety of multimedia technologies, text, pictures, and videos.
It is also an intuitive way for users to display.
Third Point, I think it's the obvious feature is its speed of transmission, a more focused micro-blog can be on the internet and mobile WAP platform on the issue, within a short period of time can reach every corner of the micro-blogging world, to reach the largest number of witnesses in a short time.
The forth aspect is that through the attention of fans, can be viral transmission, can form a very wide range of effects, including grassroots, celebrity broadcast, and then put bigger.
These four aspects are the significance of Weibo for group buying.
Now there are a lot of people specializing in this aspect of marketing, I also often received this advertisement.
With some new tools such as Weibo, it has taken us to a very, very modern era, and in this era, if you can't keep up with the tempo, you're out of style.
Finally, to share a word, I have been particularly fond of a word since high school, Darwin's words, the world can survive the species, not those who are the strongest, not those who are the smartest, but those who are fast. The dinosaur is strong enough, but it is extinct, to know the strain, in order to get more harvest.
My share will be here, thank you!