When guoqing in person, 2015 key investment development Digital reading business

January 16 News, "2015 will spend 200 million U.S. dollars to invest in 100 content creative team." "When the Digital Business Department general manager Zoli in the NetEase technology interview, said that this year the company will build digital reading ecology, through hatching investment 100 small micro-studios, the target is three years to occupy the authentic digital reading Market 60% market share, and currently when reading share of 5%.

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Prior to this meeting, when the publishing supplier conference, CEO Guoqing personally took the helm, will focus on investment development in the 2015 when the digital reading business. Guoqing said that when the traditional book sales have been in the industry's leading position, but in the digital reading market there is still a lot of room for development.

2015 years, when the reorganization has been completed immediately, the digital reading business will operate independently, the new office space will also become a small micro-studio incubation base. Guoqing has set high expectations for the business: by the end of 2017, the day's active target customers reached 15 million, the length of more than one hours, total revenue of more than 300 million U.S. dollars, occupy the first edition of the digital reading market.

Zoli Introduction to achieve the above goal is mainly divided into three steps: first of all, the key layout for mobile internet users to consume the category, increase the number of magazines, periodicals, anime and other content, the release of E-books and paper book synchronization even earlier, second, to achieve exclusive digital reading content, and finally, the development of films, online games and other derivatives.

It is reported that when the plan launched from the publishing platform, focusing on hatching and investment of 100 digital content studio, for its various digital reading product line transport content, and provide technical and financial support for partners, unified format standards, improve processing efficiency, increase content coverage.

With pirated electronic reading still rampant in the market, Zoli said the best way to crack down on piracy is "free". But free on the face of huge financial pressure, Zoli introduced, in addition to income through genuine sales, and when the hope to build the ecology, through advertising, film adaptation, game adaptation and other derivatives to increase income, so that digital reading to achieve free. According to the China Press and Publication Research Institute "2013-2014 China Digital Publishing Industry Annual Report", 2013 domestic digital publishing industry (including network games, network advertising, etc.) the overall revenue scale of 254.04 billion yuan, an increase of 31.3%, of which electronic books 3.8 billion yuan, Grew 22.58% from 2012.

In recent years, internet giants have increased their investment in such areas as digital reading, and the internet giants must pay attention to this area because of the value of Internet innovation and the extension of digital reading. Earlier news said that Tencent to buy 405 billion yuan of Shanda literature, and Tencent's another platform for the creation of the Chinese network will also have an important interaction. Another internet giant Ali, also set up in 2009 Taobao read, and last year, and the Yangtze River media, such as a strategic cooperation agreement, and set up the Ali pictures. Baidu is also strengthening the content of Baidu Library construction, the introduction of genuine content to expand the content inventory.

For the giant in this field of investment, Zoli said, compared to other giants, when more attention to the whole digital reading ecological construction, and the Giants do not exclude will have in-depth cooperation.