When he was interested in acquiring a "fast schoolbag"

Absrtact: These two days, the fast bag founder Xu Zhiming on the microblog posted a message to explode on the network, yell: Sell, sell, pass by, don't miss. Yesterday, Xu Zhiming to south all reporters revealed that the fast bag confirmed will be sold, there are several

These two days, "Fast schoolbag" founder Xu Zhiming on Weibo posted a message on the network exploded, "Yell: Sold, sold, passed by, do not miss." Yesterday, Xu Zhiming to the south all reporters revealed that the fast bag confirmed will be sold, "there are several investors, interested in the development of traditional enterprises, express companies are in contact, but there is no specific intention." The specific form and amount are undecided. ”

Public information shows that the fast bag online on June 9, 2010, the main one-hour distribution of books and publications, after the increase in snacks, wine, daily necessities, flowers gifts, performance coupons and other categories. 2012, the fast schoolbag by Sina Micro-blogging fund 9 million yuan investment. The total amount of financing to date is about 20 million. "If it's not 20 million dollars, but 200 million dollars, then Xu Zhiming may have a chance to win," he said. Dangdang CEO Guoqing to South all reporter as analysis.

When once interested in buying

Things have to start from the beginning.

At the beginning of 2010, Xu Zhiming decided to shrink the entity chain bookstore "Dragon Medium", in the online bookstore market, he had looked for the same Men Shi brother, Dangdang CEO Guoqing. Although Guoqing did not inject money into the quick schoolbag, it made a lot of useful suggestions. Now it seems, "if the quick schoolbag has been only a book, I am certainly most interested." If the fast schoolbag ' one hour up ' is done, a city to take down, covering Beijing, Shanghai, Chengdu and other cities, I also want to buy it. "Dangdang CEO Guoqing to south all reporters frankly, books other than the loss of goods, difficult to profit, operation and management of complex, and fast bag of goods has been extended from the book to include gold, jade, snacks, health products, such as more than 500 kinds of goods.

This expansion is beyond the scope of Guoqing's acceptance. But Xu Zhiming, founder of the fast schoolbag, would rather look at the problem upside down. He told South reporters that have the intention of the enterprises have their own ideas, "there are several investors, interested in the development of traditional enterprises, express companies are in contact, and I did not find when to talk about the reason is that large electrical goods brand acquisition of fast schoolbag value may not be so big." Because, for the big electric business platform, fast schoolbags have things they have, such as electrical business experience, Electric Corps team, and even the most characteristic of the fast bag of an hour, when, Beijing-east and other large electric platform are exerting force. From this point of view, it may be that traditional companies are more interested in fast schoolbags. It is reported that the specific form and amount of the sale of the fast schoolbag has not yet been finalized.

The failure of the fast schoolbag

Public information shows that, in June 2010, fast bag set up, first opened the Beijing one-hour distribution services, and the introduction of "Time to send" and "timed delivery", distribution of the consumer choice for consumers to provide screening after the popular books, freight free, fast schoolbags from the production of goods, self-built warehousing, self-built logistics.

However, the fast schoolbag has been stretched since the second half of 2014, "I have no money to burn." "Xu Zhiming admits that, in September 2014, the fast-schoolbag was hard to come by without investors, and he was forced to make a decision to cut the entire distribution team, including the warehouse outlets that had been painstakingly laid out before."

This means that at this time the fast Schoolbag has lost its battle electric circle of Weapons: "Free Shipping, one hour Tatsu." Although, in the following 2 months (that is, at the end of November 2014), the fast schoolbag and the wind Tatsu cooperation to recover an hour to reach the service, "but this time is in fact, as the main wind, the entire distribution team and warehousing by the wind up to complete." "Xu Zhiming said.

Investors did not chase the reason is that fast schoolbags two or three times times the pace of development is still not up to the speed of the overall development of China's electricity, and even a slight decline in 2014. "The 2013 sales volume of the fast Schoolbag is 10 million yuan, compared with 2012 sales of more than 3 million yuan, twice times more growth." ”

So, "if it's not 20 million dollars, but 200 million dollars, then Xu Zhiming may have a chance to win." "Dangdang CEO Guoqing to the south are reporters further analysis, fast schoolbags into the dilemma is not a book dealer out of the problem, but the problem of financing."

Now the question is, stripped of the distribution team, what is the value of the fast schoolbag? How much does it cost?

"The price is still talking, and I can only say in general terms is lower than the business valuation, not 1 hours delivery, must be cheap to sell." "Xu Zhiming admits, to be honest, we are now in the trough, the money is almost lost," hope to find a good in-laws, this stage brand influence and the team are still, now more than no money after the death of good. ”

Xu Zhiming also stressed that the fast schoolbag now has a high brand value, in the small and medium power business is influential, and retained the entire experienced operations team. "This is very valuable to a traditional enterprise without electrical business experience, and as a platform for less than 20 million of the financing, we have held on for more than 4 years, maybe some people think we are very cattle." ”

[Industry view]

Xu Zhiming: In one hour service mode, the fast schoolbag is the martyrs, if it is in 2012 to create a fast schoolbag, may not be the outcome.

Guoqing: Self-built warehousing, self-built logistics is also a fast schoolbag cannot afford the weight. To achieve one-hour delivery, fast bag at that time set the radius is 5 kilometers, that a lot of cloth can cover a large number of warehouses to the city's central district, which led to high operating costs, the procurement scale does not go, the price can not get down, then with the electric business giants can not hit the price war, so froze here.

Quick schoolbag "free hour up" There is also a problem, that is, there is no charge. Fast Schoolbag just started a quick schoolbag when I said, if you charge 10 yuan freight, and customers pay, then this business model has a foundation, but Xu Zhiming never dare to accept (freight). At present, Dangdang, Jingdong Mall Push the "3-hour delivery" service requires an additional fee of 49 yuan.