When home appliances encounter large data users decide the way out

"Sadie Home Telecom" April 1 News, April 12, 2014, by the Beijing Sino-Hong Times Market Research Co., Ltd. hosted the "First Internet innovation and home appliances Big Data Forum" will be held in Shenzhen Convention and Exhibition Center, the event as the second China Electronic Information Expo (CITE) of the same period supporting forum, By the China Electronic newspaper and China Electronics Equipment Corporation co-organizer.

The theme of this forum is "on the road of innovation and application to create wisdom technology", will invite China Electronic Video Association vice President Bai Weimin, Changhong Multimedia Industry Group general Manager Ye Honglin, Konka Group Multimedia Enterprise Headquarters general manager Lin Hongfan, TCL Multimedia Vice president, China sales general manager Yang, Sharp Commerce China Vice President, AV Products Headquarters General manager Mu Gang, Beijing-East Household Appliances Division general Manager Bing, the Future Television limited company deputy general manager Lin Zhen and so on large data software team, the Internet most representative hardware pioneering team and the household appliance manufacturing enterprise high-level gathering, respectively to the future household appliances industry user needs, products, channels and so on in-depth discussion, For the future development of household electrical appliances industry to explore a new way out.

The world is changing.

Many of the commercial logic of the traditional world are based on the delay of information processing and the asymmetry of message. However, with the development of instantaneous computing technology and the improvement of data processing platform, the advantage of making decisions relying on intuition and experience is decreasing rapidly. There is no doubt that the big data age has come.

With the popularity of mobile devices such as smartphones and smart wear, our behavior, mood, position, and physiological data have become data that can be recorded and analyzed. A new business model based on "feedback economy" is emerging in the era of all quantifiable data.

Jiadongsheng, general manager of the Chinese diet, said that in the age of large data, data is not only an objective record, but also a digital signal carrying countless hidden messages; large data will subvert the traditional sampling survey, but focus on the whole data and the full sample capacity; Big data will change the way we think, From the traditional causal relationship of series thinking to the relevant relationship of parallel thinking, while the emergence of new business opportunities.

User is changing

has been subjected to social questioning and even labeled a variety of "generation", is gradually becoming the mainstream of consumption, and its representative subculture has gradually developed into the mainstream culture of the internet age. Their consumption demand is diversified and personalized, the shopping process tends to electronic, and the pursuit of the ultimate experience, pay attention to the realization of their own value in the process of consumption. Large data makes it possible to personalize information-specific services.

Large data makes the image of users more and more clear, based on consumer behavior insights and prediction of precision marketing will become the mainstream direction of development. In addition, the user-centered cross-sectoral, cross-platform data exchange will promote vertical and horizontal industrial integration, conducive to the rigorous ecological circle to build.

In short, big data will make the consumer-led business model more efficient.

When home appliances encounter big Data

As the wave of big data ages approaches, businesses are scrambling to explore new business models based on big data. From finance to media, from catering to property, the "Big Data" platform "user" has become the hottest word in commercial society.

Jiadongsheng that, as an important part of the hardware support of the Internet of things, home appliances will usher in the biggest industry change in 30 years. The combination of cloud computing and large data enhances information integration, storage, and mining capabilities, through high-speed network transmission and the popularization of mobile terminal equipment, fundamentally changing the traditional home appliance business model niche market. Appliance industry in the face of technology, channels, users and even the whole business changes in the background, how to implant large data analysis, keep abreast of the new wave of technology and business civilization, is the focus of the industry.