When issuing a full category mailing policy Unified Bulletin

(Text/He Zizhang) Recently, Dangdang in its official blog issued a bulletin, said Dangdang proprietary goods no longer distinguish category, the whole category of postal policy unification. The specific adjustment rules are as follows:

I. Policy adjustment implementation time: Starting from 0 o'clock March 20, 2014

Second, the national (except Northwest five provinces) ordinary express delivery door-to-door peace mail order, every single more than 39 yuan free shipping, Northwest five provinces (Xinjiang, Tibet, Gansu, Ningxia, Qinghai) per single more than 59 yuan free shipping, less than the above free shipping standards, each charge of 5 yuan freight.

Last May, Dangdang also made relevant changes to the package-mailing policy, as follows:

First, the national Ordinary Courier door-to-door Peace mail orders for the standard adjustment for:

1, the department store order freight adjustment for:

1 different City department stores order full 39 yuan/79 yuan/99 yuan/149 yuan/199 yuan above the package mail;

2) Less than 39 yuan, 79 yuan per single charge of 5 yuan freight, less than 99 yuan, 149 yuan, 199 yuan per single charge 10 Yuan freight.

2, book Order Freight Adjustment for:

1 The book Order of different cities is full 38 yuan/More than 69 yuan mail;

2) less than the free shipping standard, each charge of 5 yuan freight.

Second, express delivery, EMS, Hong Kong, Macao and overseas orders for shipping standards unchanged.

After Amazon, Jingdong and other companies to adjust the free shipping policy, Dangdang also joined the ranks of freight adjustment. It is understood that the same site of the Beijing-East at this stage of the minimum free postage limit of 59 yuan, Amazon minimum limit of 49 yuan. Dangdang This is intended for the distribution of electrical services in the field of freight "price war", the future mainstream electric power in the Logistics field Customer experience competition will be more intense.

Previously, Dangdang and No. 1th shop just announced each other, to provide purchase books, buy food one-stop service, with the development of cooperation, consumer purchase of the type of goods also increased, different kinds of goods in the mail policy, in a way to limit the increase in the user experience space. The unification of the whole category parcel post policy also heralds the realization of such problems when they are themselves. The level of the mailing threshold, to a large extent, affects consumer buying decisions, and most consumers tend to shop on platforms with low mail thresholds.

Reduce the free postage limit of the move at the same time also stimulate other similar platforms, then Taobao, Jingdong and other businesses or will be a new round of initiatives, who can benefit from this game, still waiting to see.