Talking about the fan economy, the first thing we think of is millet, millet success, let the fans of the economy really fast into our vision, so that more people really think to build their own fans, to build their own fans of the economy. and Cang Jing empty sell underwear is a typical fan economic model.
Emotion marketing of Cang Jing empty
First of all, the premise of producing a fan economy is emotion, namely emotional marketing. such as Lei, Luo, Lo Zhenyu, Chen, Cang Aoi and other celebrity stars, attention to them are personal feelings. Whether it is personal worship or the success of the Guide, on the basis of emotional fans will always pay attention to the idol of every move, as long as the idol is right, then the fans will pay for it.
And fans and fans are connected through this emotion, there are subtle feelings between each other, all the guidance is for their idols. And the fan economy relies on this layer of networking to produce value, and leaders can produce everything on the web.
Emotion is the foundation of all, and the relationship between people is the purpose. The purpose of the fans is more direct, as long as the leader's products, apart, will be the first fans to become consumers, to a large extent, fans just for the feelings and consumption.
and Cang Jing empty underwear is so, from the beginning of Cang Jing Air into China's market, learning Chinese, practice calligraphy, these behaviors are directly set fans emotions. Cang Jing Air and fans mingle, everywhere to guide fans, let the fans have a deep emotional.
The human nature demand value of Cang jing empty
From another point of view, Cang Jing empty leaves fans more is sexual complex, this is undeniable fact. In many people's heart, the more nostalgia for Cang Jing is av, Cang teacher left too many sexual value, let many fans of Cang well empty, because she was a lot of AV fan fantasy object. It is so, Cang jing empty on the introduction of underwear products on Weibo, has been recognized by many fans, because an AV women sell underwear is trustworthy, because Cang jing empty chest has enough knowledge and understanding, and know how to maintain and become beautiful. So that she can make full use of their own value, in the underwear design more know the quality of underwear products and texture.
Of course, a large extent of the success of the empty underwear can not be separated from the nature, because Cang Jing empty their own models, and with a "wear their underwear, another companion will not be the world's bosom to rob." "Cause fans to fantasize.
The economic effect of the hollow fans in Cang Jing
Fan mentality is very simple, is to trust you, willing to do everything you can do, one is to help you consumer products, the other is to help you spread products.
Cang Jing empty to sell underwear, micro Bo immediately crazy, fans have spread the discussion. At the same time looking for experience fans, forward to send silk scarves, limited order and so on action is to let the fans feel the opportunity to not be missed, because there is a certain emotional value of the emptiness of Cang Jing.
The most direct thing about the fan effect is that after buying the product, they are largely tolerant of your product flaws, because for them emotions outweigh everything. On the other hand, there is often a professional, patient, attentive fans, as long as they think your product cost-effective, worthwhile, then they will not only become your customers, and will actively help you spread, and will be in the product to make good suggestions for improvement.
Fans of people around the spread of the effect is huge, such as millet, around the people will actively spread millet good, and directly fooled the poor millet. The most frightening thing is that the user helps the user to solve the problem directly after the sale.
Fans form a Trust agent, layer agent, small circle to Big circle, big circle affect everything.
In today's internet age, fans are a very scary group. Good at using, all can be!
But how long can the marketing of the fans of the empty wells last? From the "Cang jing Empty" These three words, the underwear brand can also be as active as ever in the eyes of the public?
1, Cang Jing empty fans will move to the edge of the
First of all, the fans of Cang Jing empty are bound to marginalization, one of the more and more empty age, fans of her fantasy will become more and more light. The second Cang well empty fans are mostly, with the age of growth, the passage of time, AV industry Rookie of the Bulge, the advantages of the empty hole will slowly fade away. Products will also be consumed with the mass of the empty illusion of Cang Jing is the light and indifferent to fade, because at first the public sought is Cang teacher, and Cang teacher in the hard drive of intravenous drip. And people for the idea of sexual demand transfer is the fastest, when the fans did not have that kind of emotion, will not be empty of the product continued consumption.
2, Cang Jing empty fans only for the value of the bill, not to pay for temperament
Cang well has a fatal pain point, is the fans still can not forget her former identity--av actress. AV actress will also become her biggest label, will never erase.
It is impossible for a fan to pursue an av actress forever, because the fans are just trying to pursue temperament, since it is temperament, of course, the younger the better. With the age of Cang Jing Empty, the rationality of the fans, what can be attracted to the empty well?
And fans of the economic development so far, fans are more and more rational treatment of idol products. Because the fans only pay for the value, not to pay for the temperament. Fans are not concerned about your product, but fans are more concerned with the value that the product itself can bring. Although the consumption behavior of fans are complex factors, but the complex will be more and more light, the process of fans will be the value of the product review, fans may still be sticky, but the consumer demand has changed.
Whether it is Cang jing empty sell underwear, or Luo sell hammer, all use the fan economy to produce the interest of celebrity, if do not change the essence of product demand, fans will leave you only feelings, and no consumption.
Edit/Wu