When it comes to title writing skills, someone will say it's not just a title.

One: the choice of title words

Engaged in seoer know, we study the core keywords is to locate our potential customers, and we are the Core keyword selection will be written after the title, but some seoer in the choice of core keywords in order to locate more customers, and then write a lot of keywords into the title, This is wrong, we seoer locate the core keyword when the general choice of 2-3, because the more focused keywords can highlight the site, the more instead of separating the weight of the core keywords.

Second, do seoer should know, in the search engine's SERP display page, Baidu displays up to 30 Chinese characters, Google up to 32 Chinese characters, if we write the title of the time, too many words will cause in the SERP of the display page is cut off, will also result in poor user experience.

Second: The competitive industry title how to write?

This seems to be the hot topic of seoer discussion, my mentor Zhou Sai told me a similar incident, there is a website construction company, this person to do the keyword is the site construction, when my mentor reminded him that the industry generic words can not do, unless you are strong, he does not listen, two years later, Website construction companies are not ranked home, not to mention the conversion rate will be high, and finally my mentor Zhou Sai gave him two words, XX website construction, yes, is a region name.

When we seoer do the keyword is very popular competitiveness is very large, we have to learn to write the title, such as adding a region name, so that our competitors will become very little, can be profitable, success is step, not skyrocketing.

Third: Prohibit the company name on the front of the title.

This sentence is not absolute, you can also put the company name in front of the title, the premise is that your company strong, well-known very high, like Apple, Samsung ... Why to say so, when our enterprise for small and medium-sized, we must be a proper way to write the title of our website, because search engine spiders visit our website, first is to visit our title, and the more rely on the front search engine will think that this keyword is the most important. If we put the company name on the front, it will affect the weight of our core keywords, our ranking will naturally be low.

Same。 Because our company's website belongs to the small and medium-sized enterprise, the popularity is not high, then the user search we will definitely input keywords, and we will be the name of the company title in the front, will not be enough to show the amount, will certainly reduce our conversion rate, of course, we can put the company name in the end, This can not disperse the weight of the core keywords, but also in the user really search the company name, you can find our company's official website, increase the degree of trust.

Follow-up: I hope that the title of the writing must follow the principles of search engines to write, also do not stack the core keywords, that this can increase the density, relevance, which will reduce the user site experience, will be punished, seoer to understand, never ignore a detail, because the details determine success or failure, Even a title trick, pony on the SME site found a lot of problems.