When Motorola came back, it wasn't a good time.

Lenovo Mobile Business Group President Liu June announced at CES International Consumer Electronics Show Motorola mobile phones will be listed at the beginning of next month. This is Motorola's withdrawal from the Chinese market after a big counterattack, but also the new owner Lenovo impact on the domestic high-end market new hope.

In the third quarter of 2014, Lenovo still occupied the top five of the global smartphone market, but was overtaken by emerging brand millet in two markets, both domestically and globally. While the number of smartphones sold is growing, it is losing momentum to new players in the handset market. Take a look at the brother brand Motorola, a report published last October by the authoritative monitoring agency comscore, reported a three-month decline of 0.9% in Motorola's U.S. market share in 6-August, the largest v in the market before. Lenovo's acquisition of Motorola, more like two companies down the slope of heating, but perhaps the only option.

China's mobile phone market slows down and cake is hard to rob

What are some of the major features of this battlefield in the new year, back to the Chinese market that Motorola is going to fight? IDC, the authority's firm, predicts that in 2015 China's smartphone shipments will decline to 7.8%, the first drop to single-digit levels since 2009, and the 2014 quarter-on-quarter growth rate of nearly 20 per cent. %。 Domestic users from the functional mobile phone to the smartphone's demand for the basic completion of the smartphone market growth space gradually shrinking, Motorola will face the big environment, this new player has what magic weapon can be from a limited market a piece of cake?

As a pioneer in the mobile phone industry, Motorola was the industry's benchmark, but the times changed too quickly, in the mobile phone era and the Nokia pilot Motorola in the Chinese smartphone market is not too big, after being bought by Google watched Apple and Samsung all the way, unable to catch up after the helpless exit the Chinese market. This time again the Chinese market, and to catch up with the market saturation, has never been in the Chinese smartphone market has the status of Motorola can play what card? Feelings this card is not as good as Luo's hammer phone.

Brand value is relative, no one denies Motorola, Nokia once the status and influence of the river, but the passage of time, the passing of the end of the past, the Nokia Strong is a single big, more influence than Apple and Samsung, and not a blow, now only in the functional mobile phone market to be brave. Millet, Huawei, a plus, OPPO, hammer and other brands have to build a fan group, but also has a basic delineation of the mainstream users. When used Motorola mobile phone generation, also is not the mainstream group of machine-changing tide, 80 end, the two major groups to Motorola's impression more from their parents, how to persuade these people to buy Motorola mobile phone, is a big problem.

Lenovo's operator channel experience no longer works

IDC also expects the 2015 domestic operator channel shipments to fall to 31%, which has always relied on operators to channel Lenovo is not good news. From the 3G era, with the Chinese cool joint representative of the domestic mobile phone to rely on carrier channels to survive, carrier shipments accounted for the above manufacturers sold 80%-90%, as the three operators by the SASAC requirements to reduce terminal subsidies, domestic brand operators of shipments appear a sharp decline is an inevitable trend, The electric quotient and the social channel become the Lenovo New Hope.

Competition in the open market such as electricity quotient and social channel is more competition of brand, the explosion is particularly important, after Lenovo spent heavily pushing the sautéed S90 not only in the hardware configuration is not very attractive, but also caught up in the theft of the iphone 6 scandal, the price of 1999 Yuan mobile phone to create a burst of the hope of the first burst. Have to say Lenovo to build the capacity of the flagship mobile phone compared to a Dan, before Lenovo please basketball superstar Bryant endorsement of the K900 Mammoth, and then disappeared, only the rest of the comparison-type price promotion.

Lenovo's past experience in the operation of Motorola mobile phone, I dare not have too much to look forward to, is said to be listed in the upcoming Moto x second generation price of 3499 yuan, Moto x Pro price at 5000 yuan up and down, I wonder how Lenovo persuaded Apple's spoiled consumers to accept such a high price to buy a new Android phone? Hammer phone is actually not too far from the precedent, coupled with the bad marketing ability of Lenovo, the author of Motorola high-end mobile phone's future also do not hold too much expectation. Lenovo's high-end mobile phone dream or wake up early is wonderful.

The only advantage of Motorola's return to China is that the melee will bring more benefits to consumers, but the greater the disappointment, the bigger the expectation for the future of the world's forgotten handset makers in the global decline.