When music network Xiao Yongquan: Terminal is not unified is the biggest problem of mobile phone game

"Iris News" January 7, 2009, after the reorganization of China Mobile, Unicom and Chinese telecom respectively obtained the Ministry of Industry and Information Technology issued three 3G license, which marks the official entry of China Mobile communications 3G era. How the popularization of 3G will bring about changes in mobile internet and mobile value-added industries has become a topic of wide concern. Eric Network specially planned the 3G series interview, inviting industry experts to discuss the development of various industries. Mobile gaming field invited to when the Music network CEO Xiao Yongquan Mr. Eric interview, employment in the hot topic with Eric Net users to share ideas and views.　　(Photo: When the music network President Xiao Yongquan, photo source: Eric Net) mobile gaming market There are three kinds of business model Eric Network: What is the current mobile gaming market business model? Xiao Yongquan: The current mobile gaming market is divided according to the channel, there are mainly three kinds of models.　　The first is the mode of cooperation with operators, the second is independent of the operators outside the channel, that is, users through mobile internet sites to contact the game, such as Tencent and music, and so on, the third is the terminal manufacturer channel, mobile phone preset game.　　Eric: What kinds of mobile games are there in the market?　　Xiao Yongquan: From the point of view of networking, the current mobile phone game is divided into stand-alone games and mobile phone games, from the performance of the game, divided into client-side games and WAP games, similar to PC online games on the web. Eric NET: What are the means of publishing a single game?　　Preset in mobile phone terminal?　　Xiao Yongquan: Built-in mobile games in 2003 before the more popular, from the introduction of "treasure" game platform, the game channel diversification, the built-in mobile phone games accounted for a small market share. Eric: What are the main games currently being played?　　What is the charging method?　　Xiao Yongquan: When the game has a stand-alone game, online games, including WAP online, Java and Sybiam online games. When the music provided by the single game and online games are free, basic services are free, players if you want to play better, buy props and equipment and other value-added services are required to pay.　　[Page] Recommended this article role play, casual games most popular with users of the network: from the operation of the music, what kind of game is the most popular users? Xiao Yongquan: From the operation of the music, it should be the domestic role playing games and action class games are most popular with users.　　With the gradual expansion of the user base, when the joy found that the time to spend more users, like chess and casual games users will be more and more.　　Percent mobile phone game users choose the mobile phone online network: This kind of game belongs to mobile games? Xiao Yongquan: The number of mobile games accounted for less than 5% of total mobile game, from the user, about 10%-15% of users choose mobile games, more than 80% of the user or select a stand-alone game. At present, the whole market is still very new, mobile games is in the early stage, the popularity of users also need a process. At present, the user's acceptance and development is relatively fast. [Page] mobile games andPC Online operation experience can learn from each other: mobile phone games and PC games in the operator can be used to learn from each other place? Xiao Yongquan: There are many places to learn from. Now a lot of mobile phone game and online games are borrowed from the practice of PC games, that is, playing games free, process charges operating mode. At the same time, the operation of PC games can also learn from mobile games, the current PC stand-alone games are free, because of piracy and other problems leading to market shrinkage, and mobile phone games accounted for a large market scale, the basic services are free, the process is charged.　　This model may be used for reference to PC stand-alone game operations.　　Iris: What is the mode of cooperation between the CP and Le? Xiao Yongquan: When there are two modes of cooperation between LE and CP, one way is that the CP game is provided to the music, we help the CP issue and sell the game, and the other way is when the music directly helps CP to promote the game.　　When happy with all the first line of online games developers and single game developers have cooperation.　　The development channel is expands the user scale the network: When the music develops the mobile game channel resources? Xiao Yongquan: The channel that I understand is how to enlarge the user scale, enhance the influence in the user.　　From the experience of the development of music for several years, it is more to make products and services well, rely on Word-of-mouth marketing to expand influence. Eric: How is the charge for mobile games implemented?　　What are the payment methods?　　Xiao Yongquan: Single game More is the use of various operators to pay the way, mobile phone games to pay the way there is similar to the PC games Point card payment, bank card payments and even the way the postal remittance accounted for a large proportion.　　Eric: What about the cooperation between music and operators? Xiao Yongquan: When music and operators have a lot of exchanges and cooperation. When the music in the mobile game to understand the user more, with the operator's cooperation is more to help operators expand the user and the user to stay on its platform.　　[Page] mobile gaming market in the benign development stage Eric: What is the current mobile gaming market in terms of macro-policy regulations? Xiao Yongquan: At present, the whole mobile phone game market is relatively benign development. At present, PC online games has been more than more than 20 billion of the market size, the government has done a lot of guidance on PC online games.　　Mobile gaming, the first is to ensure that the content of health and green, and secondly we hope that with the arrival of 3G, the government can more help and support the industry.　　3G era still apply as the core of the network: the current development of 3G and the trend of what judgments?　　Xiao Yongquan: I believe that 3G or application as the core, from the Internet and PC development, any platform in the beginning of the hardware-led industry development, in the latter part of the soft application in the industrial chain occupy a more important role.　　Iris: 3G popularization of mobile phone online games operating companies to promote the promotion of what impact? Xiao Yongquan: It can be very influential. 3G times fast speed, price drop, mobile video, mobile games and other unimpressed core applications will be easier to promote, with the 3G concept of the pushWide, there will be more users willing to try new services.　　[Page] Terminal uniformity is the biggest problem in the mobile gaming market. Eric: What do you think is the biggest problem in the mobile gaming market? Xiao Yongquan: I personally think that the biggest problem in the mobile gaming market is the unity of the handset terminals.　　In the past, said the "three mountains" that is, tariffs, speed and terminals, with the release of 3G license plate and the promotion of network construction, the remaining problem is the unity of the terminal, terminal support for the game.　　Eric: With the rapid development of the mobile game market, more new competitors are starting to enter the market, how to grasp the opportunity and meet the challenge? Xiao Yongquan: This is unavoidable. When the industry is not developed, big companies will not participate in the industry, when the speed of development, there will be many large and small companies to enter the industry. This is a good thing, can let this industry more users, products better, to promote faster development of the industry.　　After fierce competition, surviving companies will be more valuable. As long as you do a good job, positioning clearly enough, and can maintain their core competitiveness, you can cope with the changing development environment. For music, the first step is to know where your position and strengths are, what you want to do, and whether the team can hold on to the opportunity. [Page] Japan's mobile gaming industry to solve the problem is worth learning from Eric Network: Japan and South Korea and Europe and the United States than China one step earlier into the 3G era, in the mobile phone game field, foreign development situation?　　What are the domestic enterprises can learn from? Xiao Yongquan: In the field of mobile games, Japan for our reference more significant, mainly in Japanese enterprises in the solution of a mobile phone game sales, user interaction and a mobile phone game life cycle issues such as the exploration of ideas.　　Specific performance in, from the single game of the download, into the game community and platform, to retain users after the use of SNS relationship to sell more games.　　Pure imitation is meaningless, after all, the market is different, but the spirit inside is worth thinking and reference.　　Eric Net: 09-10 What is the development plan of the music? Xiao Yongquan: When music from the establishment to the present, every day to do things are related to the future of the market. No earth-shattering event, every day to do is to respond to the new network environment, new speed and new mobile phone brought about by the environmental changes, and better provide users with services.　　The important thing is that every day we are moving in one direction and doing our best.　　Eric: Please make a brief summary of today's interview. Xiao Yongquan: When the music in the mobile phone game industry to do a long time, may have gone some detours, but today to see that we really have a good chance to do a bigger market, healthier. Hope that under the efforts of all of you really will be mobile gaming industry to do a good job, to explore more experience and models, walking in the forefront of the world, so that more people to learn from us, rather than we go to learn from Japan and South Korea's experience.