When online group buying encounters network complaints

http://www.aliyun.com/zixun/aggregation/13147.html "> Network Group Purchase-the most hot E-commerce platform today."

Network complaint--------the most sensitive word for e-commerce operators.

Group buying in the domestic after nearly a year of development, now steam, flowers, all kinds of group buying sites dazzling, many consumers are enthusiastic about them, and enjoy. Online group buying the fiery at the same time in the domestic creation of an Internet entrepreneurship fever, but due to the internet entrepreneurial risk, low cost, quick effect of the characteristics of network group purchase suffered network complaints. This pair of "enemy" as Ganci as a point is burning, prairie panoramic view.

Since January 2010, the 315 consumer electronic complaint network sponsored by China Electronic Chamber of Commerce has received more than 40,000 complaints from customers, nearly thousands of complaints per day in recent days. Typical complaints, hot complaints, most comments ... All the top ranks are occupied by various group buying websites. Among them, there is a complaint message from my friends around me. November 17 in the rice net buy a successful chocolate, more than half a month passed, and now still not arrived. Many times to call the network customer service, the "reply later" prevarication, the site operators from a variety of prevarication to the refusal of the deal, group purchase users and buy the relationship between the sale of the site is so fragile.

Look carefully, about the rice network complaints are not a few. The Food Network is playing the Ministry of Commerce Credit Certification banner, it is hard to really put consumers as "good-for-nothing"? As the domestic famous group buying website, unexpectedly such as, how can it stand firm heel?

Encounter Rice network fraud, this is just the real occurrence of my side of one of the cases. In today's "chaos, poor" famous domestic group buying website industry, and my friends have the same experience, I believe a few. Domestic group purchase chaos, so that the Internet reputation has not been able to luster for the enterprise, but for the enterprise wiped black. Group buying site fraud and dishonesty as, for consumers, want to safeguard their rights and interests, is only blindly complaints? This is the benefit of the three-party chain, why the end of the injury is the consumer end of the crowd?

People without faith, for enterprises, integrity is the soul of business! If a group buying website loses the trust of the consumer, then the tree loses its foundation. Face a two complaints, if not, then sink will miles.

Remember Kai-fu Lee teacher once said, "national group purchase site after the blood will be left about 10 of the scale, can be profitable." He Yi that the first prerequisite for scale and profitability is a good internet reputation. Second, clear positioning and differentiated products are equally critical. Group buying site as an intermediary nature of the Internet service industry, should clearly understand that the accumulation of word-of-mouth and the credibility of the continuous promotion, party group is the survival of the site. To be honest, honesty is a real gold business card for entrepreneurs.