When "turning point" into a big crowdfunding

Text / Xu Guoyun

One evening long ago, an old man holding a wooden fish, ringing my door, Lao Qiao said: he is a couple of fate, need a dollar. Apart from anything else, we gave him a dollar, he gave us a yellow line, saying it is fate.

Decades later, "alms" into a big raise on the crowd, the old man never go to the streets, but use the Internet.

Moreover, is to use the Internet for everyone to hatch a seed, and love the feelings of a small apple to wait for it to germinate, grow up, as:

I planted a seed

Finally grow the fruit

Today is a great day

Take off the stars and give it to you

Drag the moon to you

Let the sun rise for you everyday

1. Gathered under crowdfunding assault giants

July 1, Jingdong announced that its crowdfunding platform to make sense on the line, so far, the Internet giants, in addition to Tencent, are to build crowdfunding under the charge number.

In fact, it was not long ago on the platform for crowdfunding in Jingdong. Recently, Baidu announced the platform for crowdfunding on the line. However, Ali is the first to be pioneered in crowdfunding.

In March this year, Alibaba announced on its official microblogging that its digital entertainment group will launch a new generation of "treasure" products - entertainment treasure. The netizen invested 100 yuan to invest in popular film and television works. The expected annualized yield 7 % Of the products in the industry as a precedent for crowdfunding.

In addition to the internet giants, crowdfunding websites in the vertical areas have actually started earlier, including time-honored names, crowdfunding networks, original clubs, Le Tong, dream catchers, investment casts, and Mau Point networks.

Similarly, overseas giants are also eyeing, Kickstarter has quietly become the first choice for many innovative projects in China, the recent Chinese virtual reality game equipment ANTVR KIT in KickStarter successfully raised 260,000 US dollars.

2 imported goods "of fate" of the road

Crowdfunding, originally derived from the English word "Crowdfunding," is a convergence of the meanings of Crowdsourcing and Microfinancing. As the name suggests, refers to the financing of individual, charity organizations or commercial enterprises for the purpose of raising small funds, the popular point is that "fate."

In 2012, as hardware products such as Pebble were released on Kickstarter, the hottest crowdfunding platform in the United States, it is well-established to model the product launch through crowdfunding. Later, works including the Oscars also appeared on Kickstarter.

In China, in May 2011, the time was set up, and the first step was to raise funds. However, the domestic crowdfunding was promoted by well-known angel investor Wang Feng. Crowdfunding through WeChat friends circle, In an hour there are 20,000 orders, fund-raising close to 10 million yuan, setting a miracle in the industry.

3. Patterns and incisions

Although the giants are all under the banner of crowdfunding, but each also are exploring the most appropriate incision.

To entertainment treasure, for example, the first batch of entertainment treasure landing interface projects were "Little 3", "Little 4" and so on, with a total investment of 7300 million yuan, entertainment treasure pen small amount of investment, each 100 yuan, The quota of 1,000 yuan, expected annualized rate of return of 7%.

In essence, this is an insurance product that provides sales platform for entertainment and docking with Guohua Life Insurance products. Therefore, the essence is wealth management products, and the insurance products are docked in the form of crowdfunding.

Baidu's crowdfunding is to start from the crowdfunding of film and television works to "Baidu wallet" as a hub, open Aiqiyi, PPS, big data, Baidu glutinous rice and other strong resources, the formation of film O2O closed loop.

Take a look at the co-ordination of Jingdong, cut the entrance is intelligent hardware and cultural entertainment, because Jingdong in 3c, books unique advantages, coupled with JD + and other resources in the field of intelligent hardware, Jingdong hope earlier involved in intelligent hardware The front of the industrial chain.

4. Market and cake

According to statistics, at present, there are over 600 crowdfunding platforms around the world. By the end of 2013, these websites helped fundraiser raise $ 5 billion. In contrast, the domestic crowdfunding business is still in its infancy.

However, the World Bank has offered optimistic forecasts with China. By 2025, the global crowdfunding market will reach 300 billion U.S. dollars. The Chinese market will account for 50 billion U.S. dollars. China has a huge population base and it will be a great success for the crowdfunding industry environment of.

Take May 2014 as an example. According to a monthly report jointly released by Zero2IPO Research Center and Crowchnet, 17 real-time equity crowdfunding cases occurred in the month, with a total investment of 11.11 million yuan and an average investment of 654,100 yuan .

There were 23,184 rewards for crowdfunding, 23,179 for integrated crowdfunding platforms and 5 for vertical crowdfunding platforms.

5. Innovation and incubation

From 2011 on-line time, and then similar crowdfunding network, a large number of dream catcher crowdfunding site emerged, and then by 2014 the Internet giant began to crowdfunding, the real crowdfunding is to do what?

To return to the beginning of the little story, from "alms" to crowdfunding, in essence, are to make money to do things, if from the industrial chain, is more ahead of the industry chain involved in the forefront.

If the product crowdfunding is ultimately the product in return for equity crowdfunding is in return for shares, then, regardless of the form, are involved in the seed stage, to hatch, to cash.

On the May crowdfunding investment strategy from the point of view from the investment, investors in May prefer the mobile Internet, PC Internet, social networking services and other industries to reward crowdfunding point of view, mostly creative intelligent hardware or culture Creative.

Therefore, from the industrial chain point of view, crowdfunding undoubtedly is to hatch an embryo that is still in its infancy.

6.C2B exercise

So how does this seed grow?

If you look at the electricity supplier, the traditional electricity supplier is either B2C, or B2B, and crowdfunding, to revolution, perhaps a C2B movement.

To smart hardware, for example, the traditional business model is that we go to the major electricity suppliers to find the bulb we need, environmental detector, and finally we get this already standardized production of the product.

Now, through crowdfunding, before the product is not produced, users add their own creative needs to the product design plan. Ultimately, the demand is directly dominated by the user's production, that is, crowdfunding drives a Seamless C2B movement from user to producer.

7. feelings and risks

However, it takes a process for any seed to germinate and grow. There is no doubt that there are all kinds of unpredictable risks.

Also as advocacy language on the page of Jingdong Crowdfunding, "Simple Love" and crowdfunding, both equity and product categories may also require a different kind of feeling.

This feeling requires you to understand that this seed may not grow, may not have died, may have grown up, but not as you initial period, so it is different from any other investment, he The risk may be based on your feelings of an inaccurate quantification of the risk.

Just as many years later I remembered the old man who was no longer asking him what he wanted for the couple's round dream. Is there any round to it, but every time I see the yellow line, my thoughts will always go back err.