When "rookie" meets electric dealer

Rookie, means in some aspects of the lower level of application, more than the current network. On the May 28, 2013, Ma Yun, the Man of the electric business field, gave the word a new meaning: Alibaba Group United Yintai Group, Fosun Group, Fuchun Group, Shun Fung Group, "three-up" and the relevant financial institutions jointly announced that "China's intelligent Backbone Logistics network" (referred to as CSN) project officially launched, An average daily support of 30 billion network sales of the Logistics Empire Leap;

Logistics is one of the most important bottlenecks restricting the development of domestic electronic commerce. Including Jingdong, where guests, excellence, suning, such as easy to buy and so on the electrical business giants have dabbled in the field of logistics in order to improve timeliness, reduce costs; in the rapid growth of e-commerce in China, the logistics industry's carrying capacity has been questioned, the peak of the holiday sales, The logistics industry has burst its positions, delivery delay; Alibaba Group, as the leader of domestic E-commerce, after multiple strategic options, the start of the CSN project, is undoubtedly a dawn of the electric business industry, its strategic intention is to open orders, logistics, payment links, so that the entire eco-industrial chain of electric dealers to achieve closed-loop, His basic mode of operation is the national network terminal payment data sharing;

Backbone Network

In fact, the domestic Express company has a lot of, in addition to the "Four tong a" there are shun Fung, FedEx, Postal and a large number of regional Express company, covering the last kilometer of the network basically established, the key to restrict the development of the entire industry is the backbone network and more subdivision of the DOT That is to say, the transportation time and the financial cost of the area is very high, the dot density is not enough, the actual coverage range of the last kilometer of single dot is too large, resulting in high freight and long cycle; Rookie Company's main operational direction is to establish a nationwide network of reasonable density of dot system and trunk Through a centralized sorting center, the parcel in a certain area two times sorting, changing the trunk of the main mode of transport to pick up a piece of the main transport two times sorting, this way the biggest advantage is centralized, the original courier company in a certain area of the sorting center is responsible for their own order sorting, orders are often limited, The trunk transport between points may be delayed waiting for a full vehicle, or an increase in the number of orders, the original hardware facilities can not be done within a reasonable period of time to digest the package; Rookie company through the establishment of a sorting center can be The courier company in a certain area of the order of a centralized sorting, The equivalent of the link between the point of the trunk transport is no longer a courier company orders, but a number of aggregates, so as to ensure the efficiency of intensification, reduce the probability of delayed waiting, transportation costs are greatly reduced, and the combination of capital can effectively solve the problem of insufficient capacity Another function of the backbone network is to reduce the last kilometer coverage, trunk after the backbone of the site will be the courier company orders to focus on two sorting, and even to achieve the package in the Express company transfer (that is, the express industry generally exist two times) to achieve the optimal efficiency; Amazon's experience in the United States has proven Through the layout of the network can effectively reduce costs, Amazon began in 2000 in the United States layout Warehousing and Sorting center, courier entirely to the third party responsible, this way to reduce its logistics costs by 50%, rookie companies will replicate this model in the country;

The backbone dot not only has the sorting function, but also has the warehousing function; warehousing, sorting center, distribution network is the entire logistics system three main support points, shorten the distance between any two points will make the efficiency and cost of the quality of the promotion; Ali is the main electric dealers are composed of independent merchants, no unified storage Center, Door-to-door pick-up is the courier industry and the main docking mode of merchants, increased time costs and pick-up costs, the establishment of centralized storage center can dispense with the operation of the pieces, so that many dispersed business products in the library sorting, packaging operations can be centralized, intelligent processing, to get rid of the small workshop-style workflow, Businesses simply have to store their goods in a centralized storage center, follow-up sorting, packaging links can be centralized treatment by rookie companies, the establishment of centralized storage centers also reduce the distance between the storage and sorting center, even in the same industrial park, in the Sorting center and storage Center will also be a large number of use of intelligent equipment, including automatic sorting system, the reduction of time cost is self-evident.

Intelligent Network

Ali Group has been committed to build the whole industry chain of electric power system, supporting the important cornerstone of this system is data, the current Express company independent operation, parcel flow data basic control within the company, and the degree of information is not enough to do the real-time tracking of the package, Consumers often need to call through the customer service phone to find the status of the package; rookie "the company will be the main players in the logistics system in the warehouse, express fusion together, through the smart device will be all data sharing, that is, the package data are all controlled by the same terminal, in the completion of system sorting through hand-held mobile devices to identify the package, Each link is segmented by a handheld device, and the data uploaded to the server in real time, customers in their own accounts can be real-time query to the relevant data; Currently, the main equipment supporting this model is PDA (Jingdong has been used), which contains both real-time upload of data and GPS system and payment function, Realize the track tracking of single parcel;

In addition, "Four to one Tatsu", Shun Fung package mainly from the Ali Department, 2012 day cat sales accounted for more than 50% of the business market, Taobao occupies more than 90% of the Consumer-to-consumer market, but both orders do not support the delivery of goods; In the various modes of payment of other electric dealers, the ratio of delivery to payment is even more than the online payment, such as Jingdong 70% of orders are on the payment of goods; Ali Department of Alipay occupy the third party payment system of half, under the line to pay this huge cake he naturally will not let go, as early as 2011 years Alipay began and the courier company to cooperate with the distribution of offline payment system, through the popularization of POS machines to increase the proportion of goods to pay, But this device and simple ways of cooperating are difficult to achieve effective data and payment relationships, Alipay's advantages are not obvious, and include Express Company's joint venture can make the interests of all parties closer together, the cost of equipment and data processing can be handled through the rookie network, do not need to express the company's investment, The major courier companies rely on a perfect supply chain system can be more efficient operation, and reduce costs, and can obtain the profits of collection fees, and improve the information system seriously lag situation, in-depth cooperation is not difficult.

The data chain can be divided according to the business links, the product end of the data through the shopping site can be obtained, centralized order processing and mobile-side data real-time upload will be more complete electronic business data chain, for the construction of a large data platform of the Ali department is critical, and data sharing can provide guidance to the express companies and power companies to improve the efficiency of the basis, including distribution cost optimization, personnel density, package delivery methods can be a complete data chain analysis to get a more reasonable plan.

Of course, the integration of such a complex process and a multi-party system, internal coordination is critical, the interests of all parties to the synergy can make the CSN project function fully play. From its shareholding structure, the cat investment 2.15 billion, accounted for 43%, three-way Tatsu, Shun Fung each of the capital 50 million, respectively shareholding 1%, Express enterprises in the CSN Project capital participation degree will not be too deep, the participation of the business level to see the specific implementation process; Ma Yun does not do logistics in the CSN project is very practical, To want to and now the express company to rob the market is a more difficult thing, and through the backbone of the network and data to express the company, the electric business enterprises together, as a middle link can effectively solve the logistics bottleneck and control data entry, in fact, is really mastered the core resources; Their data to do and all parties to share or say that the function of the central dispatch to the rookie company to do, its own inevitable to become a "porter" suspicion, so its business opening degree will not be too ideal;

CSN Project is the leading party is the cat, Yintai, the cat is a platform-type electric business enterprise, the annual sales have reached 200 billion yuan, the daily average number of parcels more than 3 million, simply rely on businesses and express companies such one-to-one operation mode caused the efficiency reduction and cost improvement, logistics costs to be passed on to consumers, Not conducive to increasing the competitiveness of the price war; for the electric business enterprise, if the CSN project can effectively operate, then the use of this system is undoubtedly the cost of the best model, even if it can not completely end the whole network shopping market logistics constraints business development status, can fundamentally alleviate this disease At present, some of the self-built logistics of the electric operators will own logistics of high-quality services and free shipping as an effective marketing means, the effect is obvious, logistics has become a competitive chip, rookie network formation makes the role of logistics as a competitive means of weakening, for the company has been relying on Third-party express power companies are cost savings, enhance the competitiveness of the way , and for the electric business enterprise that has already built the logistics, the ace of Logistics will not be so effective, even because of the high cost of the construction of logistics to use the rookie logistics;

Rookie company will not be the existing electric quotient pattern, courier pattern of subversive role, but will create a new business model, that is, the more healthy electric business eco-industrial chain, in the field of logistics is the main feature is low-cost, convenient and efficient. As Mr Ma said he would not rob the express business, can not Rob, Operation Capital or real estate, such a pattern some deviate from the theme, rookie real aim is to build a healthier electric business eco-industrial chain, so that the participants can get a reasonable benefit, but also to the electric quotient of this promising business model has a more open space for development.