When SEO becomes less important webmaster what to do

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Search engine Optimization (SEO) used to be the best way to get traffic, when a hot keyword ranked first, the flow of daily access can not be underestimated, or even think more! But in many cases, search engines are not the only way to get traffic, and many users try to find what they want from other sources. This article to try to analyze why the SEO began to become less important, webmaster how to get traffic through other means!

SEO Fade out of 6 reasons and webmaster Countermeasures

The emergence of social media is undoubtedly a subversion of the traditional network, and there is a growing trend. Users can find answers to friends or strangers from these social sites if they have any questions. At the same time netizens are becoming more and more sensible, they know how to filter the results of the search, to get the best content, and no longer simply to click on those high ranking site. Even if the search engine is still an important way to get traffic, but the spiders are getting smarter, get good rankings have been more and more, unless you can provide quality content, or rely on traditional means to accumulate or to collect, has been difficult to develop!

Let's take a look at what makes the role of the search engine fade, and webmaster How to cope with this change!

1:facebook

Facebook is not just a website, Facebook has become a symbol and a synonym for SNS sites. The ubiquitous "like" button allows users to have the right to choose the content, through such a button, so that users can bypass the search engine, through friend referral or group functions to obtain their own content. And these are recommended by the "like" button, easier to obtain the user's trust. Because this content is not to those cold present in the search engine rankings, it contains the recommendation of friends and mutual trust!

The latest figures show that Facebook now has more than 500 million active users, and if Facebook is a real kingdom, those users can make it a mega-population country tied to China and India. If this trend continues, then 15 months later, the number of users will reach 1 billion, the equivalent of India's total population, a people can not believe that even dare to imagine the number!

Webmaster Countermeasures

Facebook has become an important source of web traffic, the first thing to do is to add their "like" button, so that users can be judged on your content of the site, but also to help the webmaster to grasp the user's preferences, to achieve targeted. Create a fanpage and group for your site, put the links on your site, and encourage users and friends to join. Facebook also has its own advertising system, is a good selection of PPC, content is very high! But one thing to note: Do not spam,spam The result is only a: so that users hate and eventually blocked by the site!

2:twitter

Of course, this is a harmonious super site! Twitter has become the best way for people to get real-time information. If the user wants to find the latest content of an event, he will certainly go to Twitter instead of Google. On Twitter, you can follow your own interests to follow anyone you think is authoritative and keep you abreast of the latest news in the field! Twitter has become a choice for the latest news-depth digging. The trending feature lets you understand what people are talking about today, and the hashtags feature allows you to keep track of specific topics.

Webmaster Countermeasures:

All webmaster should have a Twitter account, this account is not only for you to publish information to use, but also follow other users of the same domain tools! To release the latest and most authoritative news, let others come to follow you, to become the authority in this field! Follow others, to find the latest information, to grasp the latest trends. Create a good interaction with all of Twitter and make your site a part of your followers news source!

3: Blog

The emergence of the blog seems to Web2 the rise of the clarion call! There are thousands of blogs on the web, and there are many, many, unification, small and specialized. Because of its diversity of content, blogging is another important way for users to get information. Because of the independence of the content of the blog and the different views of each blogger, the user prefers to get content from some professional blogs rather than search engines.

Webmaster Countermeasures:

Build your own blog. Remember, is belong to oneself, not belong to SEO, not belong to your website blog! To provide your personal opinion, or to collect content from other bloggers, all you have to do is: I am unique, different or I am a family of the long! Maybe you have a useful idea or idea, Can bring you unexpected traffic!

4: Social bookmarking and news sites

Social bookmarking and news sites have a very active user base. Most of these sites have a wide range of topics and, of course, some are only for a specific topic. In many cases, finding information on such sites is more convenient than using search engines. Because the theme is all-encompassing, as well as the use of tag tags and built-in search capabilities, so that users are more likely to find their own content in these sites! And the information is viewed by other users as worthy of the collection of content, so it is easier to gain the trust of other users!

Webmaster Countermeasures:

Add social bookmarking buttons to your Web site and encourage users to collect them. At present, there are many Web sites dedicated to providing Bookmarks button services, only need to add a section of JS code to achieve. Submit your site content to these bookmarks and news sites for other users to browse! Again, do not because of spam and broken the future of their own website!

5: More advanced search engine algorithm

Search engines have become more and more intelligent. Some of the best techniques that have ever been popular, even useful in the last few days, may fail tomorrow. Spiders already know how to choose from pure SEO techniques and good content. Because of this, the efficiency of SEO began to become more and more low! But the quality of the original content is still the search engine's favorite, so the best site SEO is to provide users with quality-related content, while the SEO effort outside the station, SEO has begun to pay more and more attention to the popularity of the site and its own content is consistent, For those who are not the site, will eventually be abandoned by search engines!

Webmaster Countermeasures:

Very simple and very direct, provide high-quality, relevant content! Forget to collect, forget the keyword piling up, forget for SEO and SEO, turn attention to content construction! Use content to improve the site's search engine optimization, as well as the user's trust to obtain the best flow and value!

6: More Sensible user search

With the Internet's saturated information overload, netizens have become more sensible, before they open the search engine, the psychological already know, what kind of search method can get the best results, and can quickly eliminate their unwanted content. A lot of search results have been difficult to fail them, because they are more than the webmaster understand a word called "long tail." And the long tail is the most subjective, webmaster the most difficult things to grasp, everyone's understanding of different, each person's sentence style is also different!

Webmaster Countermeasures:

Do you still need to be tired? Of course, the content, forget the so-called optimization bar, content, content, or content!

Some of the above summed up the current impact of several factors of SEO, and given the corresponding countermeasures, but summed up only one point: content! SEO biggest winners finally only those portal type information site! And for personal webmaster, for the enterprise site, regardless of trends, high-quality, independent original valuable content is always the key to win. Perhaps now is not the time, but now is the best time to lay a good foundation, to accumulate, to precipitate, to meet has been called and will be staged challenges!

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