When the CEO Guoqing: When ready to enclosure sheep, in-depth industrial chain upstream

Absrtact: October 15 pm news, when CEO Guoqing in Micro Bo revealed, when ready to enclosure sheep, in-depth industrial chain upstream, for the push of their own brand when cashmere preparation. Guoqing said that cashmere commodity prices have always been high, the market good and bad, in addition to

October 15 Afternoon news, when CEO guoqing in micro-blog revealed, when ready to enclosure sheep, in-depth industrial chain upstream, to push its own brand "when Cashmere" to prepare.

Guoqing said that cashmere commodity prices have always been high, the market is good and bad, in addition to the enclosure to raise sheep, but also with the Inner Mongolia Cashmere Association, joint quality Cashmere enterprises to establish a platform.

Dangdang Garment Division general Manager Deng revealed that when the association with the Inner Mongolia Hohhot cashmere has reached strategic cooperation, the future will invest 200 million to establish a cashmere online open platform, but also to spend 100 million yuan in Inner Mongolia to establish sheep breeding base.

Deng also said that when the cashmere category will be introduced into a variety of services, such as personalized c2b, seasonal flash purchase, life-long free maintenance, old for new and so on, in addition to the introduction of free brand "when cashmere."

Cashmere production in Inner Mongolia accounted for nearly 80% of the total cashmere production, and cashmere exports accounted for 60% of the world. Inner Mongolia Large and medium-sized enterprises cashmere products and brand-name cashmere products qualified rate of nearly 100%, and for Chanel, Gucci, Armani and other luxury brands to provide foundry services.

Deng revealed that in the quality of cashmere products, Dangdang set a higher entry threshold, only recruit 50-70 domestic first-line cashmere brand or luxury foundry business, including Chloe, Burberry and other top manufacturers, but also with the state authority testing agency Beijing fur Testing Center, The cashmere brands stationed in Dangdang will be strictly tested.