When the digital business is split, strategic investment will be introduced

February 7, when CEO Guoqing Weibo said, "the next week to lead E-books and content Creative Workshop moved to the new office area", suggesting that when the digital business has started to split, Guoqing is responsible for the E-book business group.

This morning when the official microblog confirmed the news, "when the official spin-off of the Digital Business (ebook and content creative factories, etc.) was launched in January 2015." At this year's annual publishing supplier conference, when the announcement will focus on creating a digital reading ecology, investment hatching 100 small micro studios. The goal is to gain more than 60% of the genuine reading market in 3 years, but the current share of reading is only 5%.

It was also reported that when E-book business was not only independent, it would also raise 400 million dollars separately. In this regard, when the side said, "are with strategic resources of the Investment Partners (non-venture capital), financing progress will be in accordance with the relevant provisions of the new exchange to investors in a timely manner, the current inconvenience disclosed." ”

Data show that 2014 when the number of books downloaded to 60 million volumes, accounting for when the book sales of 20%, while the 2013 ratio of 10%, is expected to be in 5 years of digital book sales are expected to exceed the paper book.

As China's first listed electric business enterprises, when the impression of the outside world has been a conservative movement. Although when Occupy 50% of the book sales market, but with the Beijing-east, Amazon, Suning force the book market, Liu is released "book and audio-visual department within 5 years not allowed to profit," when they have to seek a breakthrough. When the digital business is independent, is to strengthen the book sales moat should be.

In addition, when the book is still deliberately dilute the color of the books, into apparel, mother and child, beauty makeup, home, digital 3C and other fields, 2014, the proportion of non-book business has exceeded 60%.