When the excellent product self-confidence to become the second month of the customer sales impact tens of millions

As the leading domestic online shopping mall, Dangdang has always been quite innovative. Since the establishment of the brand when the introduction of excellent products, has been sought after and loved. Recently, Dangdang vice president, own brand division general manager Jiangqiang in an interview, said Dangdang own brand clothing and home textiles sales are expected to reach tens of millions of dollars next month, is expected to surpass other garments, become second only to customers prudential products industry.

"On line only one months, when the sales of excellent goods to reach 3 million yuan, is expected in June, when the sales of excellent goods is guaranteed to be 8 million yuan, is expected to impact tens of millions of dollars." This year, we will become the second only to the goods of the garment industry. "Jiangqiang said.

It is understood that for the operation of its own brand merchandise, Dangdang set up its own brand division, this division currently employs about 100 people, the main force by Dangdang from the traditional clothing, home textile industry dug personnel.

When it comes to the preparation of the excellent product, the establishment of the process, Jiangqiang disclosure, when the beginning of two years ago began to consider the development of their own brand, and the reason for the choice to develop clothing own brand, because the clothing gross profit margin is relatively high, at the same time, clothing textile products belong to the soft department stores, logistics costs are not high.

However, Dangdang declined to disclose when the advantages of the gross profit margin, Jiangqiang just said, excellent product gross margin is higher than dangdang overall gross profit margin, but below the line clothing brand and the gross margin of customers.

Earlier, the industry has speculated that when the free brand will be with all the customer prudential products to start competition. Dangdang president Guoqing that when the excellent product of the competition and extraordinary customer-prudential products, when the excellent product positioning in the high-end material of the classic paragraph, and continue to dangdang low price line consistently.

"When the excellent product and where the user group and positioning is not the same, when more attention to the classic, quality, user group age 25 years old-40 years old, and where the user group younger, more attention to fast fashion." "Jiangqiang said.

According to Jiang Strong disclosure, Dangdang own brand pursuit of the classic is also to reduce inventory pressure. "Our clothing quality is better, many are classic, this year can be sold next year can also sell, and fast fashion brands, inventory pressure is also small." Of course we are confident that the garments produced this year will be sold. "Jiangqiang said.

It is also understood that Dangdang this year focus on the operation of its own brand category for men's, underwear and home, for women's category is just to try. (Reifeng)