When the website uses the turn to reduce the flow loss

Absrtact: 12.6 days Baidu official statement on the site revision weight loss of the issue made a statement, Baidu officials to remind webmasters to use the 301 turn, reduce the weight loss due to the revision caused by the problem. Webmaster know that steering is very important, you can clearly tell the search

12.6 days Baidu Official statement on the site revision weight loss of the issue made a statement, Baidu officials to remind webmasters to use the 301 turn, reduce the weight loss due to the revision caused by the problem. Owners know that the steering is very important, you can clearly tell the search engine you transfer content, that for webmasters who use the site when the turn?

is not the site as long as there are changes need to make a turn, after the revision of the site content without any changes, you do not need to make a turn, and if any URL changes in the situation, there is a need to make a turn, the following situations need to make a turn immediately:

1, the site replacement system: The site to replace the CMS system, due to the inconsistencies of the major systems, the classification or column used by different files, the site's URL address will change, when the webmaster must use the steering. Avoid causing spiders and users to visit old URLs to return 404 error pages.

2, website URL specification: With the WWW and without the WWW domain name can be visited on the site, and some sites will appear without the WWW site has been included, the weight is also very high, keyword rankings are very good, but with the WWW domain name is not the weight, the keyword ranking is not all, encountered such a situation, We need to standardize the site to deal with the domain name without the WWW redirect to the above with www.

3, the site has the same content: for some encyclopedia entry class website, because the user's experience and habits are different, the name of a word is not the same, users in the encyclopedia of the site search for other names, can not find the content they want, such as entry site has established a "search engine optimization", but the user search SEO, Can not find this entry, in this case, in order not to let the site have duplicate content, SEO terms need to redirect to search engine optimization entries.

4, the old site transfer weight to the new station: the establishment of a new site, the old station no longer operate, hope that the weight of the old station to pass to the new station, improve the weight of the new station, the old site's domain name 301 Redirect to the new station homepage, at the same time in order to deliver the effect, the old station best need to continue operation for 3 months, such as new station has a certain weight, Then close the operation of the old station.

Webmaster Just remember any time the site content URL address changes, the site needs to be turned, otherwise spiders and users will return 404 errors. The website's steering method is also many, but the Baidu spider only admits the turn is 301 jumps. 301 is a permanent turn: This status code is to tell the spider this page permanently transferred to the new location, and generally are not changed back to the plan. For other like JS Jump, 302 jump, etc., are likely to cause spiders think is cheating method, so do not recommend webmaster use in addition to 301 of the Jump method. 301 turn to say easy, below give you share a few ways to turn:

1, set the home page file steering, reduce the weight of the home page scattered. Webmaster often see a website is to be the Web site is not to the end of the. com, but after the domain name plus the/index.php link to the home page, but the webmaster in the chain process, use the link to the home page address is not added/ index.php domain name, such will be decentralized external links to the weight of the site, where we need to use the above said the standard site orientation, the webmaster should pay attention to the details of orientation, otherwise it is easy to cause the site to generate a circular jump problem. First we need to copy the index.php file to another folder such as home.php, then create the Apache directoryindex directive in the file root directory, Set to the home.php file, place the DirectoryIndex home.php in the root folder. htaccess file, and then remove the content from your index.php file and write the code:. This avoids accessing the canonical URL, and repeatedly returns access to the index.php file, resulting in an infinite loop.

2. Set Apache server redirection: In contrast, Apache is much simpler to implement than IIS. In Apache, there is a very important file. htaccess, by setting it.

REDIRECT Permanent/youhua http://domain/wangzhanyouhua (meaning is to redirect/youhua to http://domain name/wangzhanyouhua, when the user accesses the content of the search, Will jump directly to the new domain name, while the spider will also jump to the new page crawl.

3.301 redirects under ASP

4, PHP under the 301 redirect

Header ("http/1.1 moved Permanently");

Header ("location:http://www.williamlong.info/");

Exit ();

Want to realize the method of steering there are many kinds of, often said to do webmaster indefinite understand technology, do not know how to do technology seo, but for the site's jump, webmaster do not have to understand points, as long as the site to deal with the jump problem, to further avoid the loss of weight of the site. Baidu said December will launch a website revision tool, hope that their tools can also help solve the problem of point steering, can help webmasters to minimize the weight loss.