When and where customers are the internet power industry giants, as a competitor, both of the market scramble has never stopped.
Recently, according to relevant reports, Dangdang launched its own brand "when the excellent product", which means Dangdang will be with any customer prudential products in some commodities on the positive competition.
It is reported that "when the best products" in terms of price will be as far as possible to the low positioning, the specific coverage of the category of goods is still unknown. However, some of the Dangdang brand's packaging has been officially disclosed.
It is understood that "when the best product" to take the way to directly find the factory processing, the first choice is larger, advanced equipment, management norms, own high-grade brand or for the high-end brand processing factory.
Industry insiders said: "A single customer-prudential products such as the annual sales of the brand has reached nearly 5 billion, and there is a huge increase in space." At present, the domestic brand is not too much, but too little, excellent foundry often become foreign brands of processing, Chinese manufacturing in some respects some waste. ”
It is revealed that Dangdang will also be formally unveiled in the near future free brand, when the brand positioning for excellent products, targeted at the crowd, pricing and other information will be disclosed.
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