When the imagination travels thousands of miles, does the standard architecture appear in time?

The idea was to read an article about the blood pressure app on wired. Emergency room doctor Iltifat Husain the application of some medical categories, in his view, some applications can help detect the body's various indicators, tracking the patient's condition, but some even "life".

In Husain's eyes, the better applications include draw MD and Micromedex, which are doctors who help patients understand the application of the procedure by drawing, while the latter is a prescription drug encyclopedia.

And the unreliable one is called instant Blood pressure's blood pressure test application, claiming that the iphone can let you measure blood pressure. But without the FDA (Food and Drug Administration, Food and Drug Administration) audit, it is possible to let patients ignore the authority of treatment and worse, even death.

In the dazzling range of products today, the human imagination is bursting with the mood to subvert the traditional industry to open up the wilderness, but at the same time, the standard type of architecture to keep up?

In my opinion, the standard structure includes two aspects, the first is whether the industry authority, information and institutions appear. For example, the FDA was able to remove all the unreliable medical apps on the market. Or in the Mother and child field, this is the birth of newborn + parents have a shallow special field, blindly in the community to add UGC content to attract the busy listen to the story of the Idler, but can not really stick to seek help and knowledge of users.

So now there is a small range of "authoritative" or "expert" as the highlight of the medical or childcare applications, they can be butt-peer-to-peer type, but also as an expert contribution to edit the type. But what is missing is an industry standard, or a body like QS Food Safety certification.

Such institutions do not necessarily need government leadership, such as internet Queen Mary Meeker's annual Internet report is a good example.

Second, this standard architecture can also be a low-level architecture, a kind of portal. For example, the Tiyatien fit of health care and Google Fitness are done by giving metrics to the standard architecture and management.

Why is the standard architecture so important? In my opinion, this can solve some existing problems.

In the case of the SARFT and the boxes, in addition to the monitoring of video content, SARFT and the major television stations now have a conflict of interest from the video portal. In the past, television and video portals hoped to take advantage of each other, and now they are more of a blind competitive relationship.

At this stage, what needs to be changed is the way in which the two have worked together in the past, perhaps in terms of copyright premiums, partitioning and operating agreements that require a model-standard approach, referring to the past, "only the television premiere strategy."

At the same time, the ratings should adapt to the trend from one platform to the platform to get through (mobile end + social network, etc.), to obtain a more comprehensive evaluation mechanism. This is a point of reference for the cooperative testing of Nielsen and Twitter.

First of all, as the content of strong products, more suitable for entrepreneurs I think is the difference behind the standardization of competition. The same area of products to achieve saturation, in addition to opening up new directions (higher costs), in the short term can be used to improve the number of different strategies.

For example, the choice of authoritative and critical to start, to bring users a better experience. For example, the recent special Fire Juice series, whether it can be with well-known health or beauty organizations, both through O2O and can accumulate Word-of-mouth to make products stand out? To cite an old example, it is also because of the emergence of the authoritative Daniel, there are a lot of professional answers, which are diverted from the content-oriented products.

Second, as a platform-type start-up companies, competitiveness is to stay in the second, how to build the underlying structure, entry-type standards? It can be a business model, a user base, a technical architecture, or even an algorithm. A more vivid example is the internet rural giants to brush the wall of things, positioning mature, users will be accustomed to my distribution logistics mode, or use my IM application, to other products exclusive.