When the internet has invaded the traditional entertainment industry

2015 is destined to be the internet strong invasion of the traditional entertainment industry one year, has completed the channel War of the Internet companies have set up a film and television companies have entered the actual combat stage, with the previous "joint production" of the way with the film works different, The unification film, which was set up last August, turned to hatching to launch 6 big movie projects, which is its UP2015 plan.

These 6 projects are, "Let's Get Married", "Gardenia Blossom 2015", "never Thought of", "How much love can do nonsense", "Teacher Diary", "dream or to have, in case of realization". The big movie is undoubtedly the high quality IP value to be able to explode the link, but the Unification film this dominant investment's these IP has one common characteristic is--the first IP form all already has certain user or the Fan foundation, covers the TV series, the net drama, the drama, the movie, the caricature and so on media Excellent soil said that the 6 IP transmission volume has accumulated nearly 6 billion people. Zhu Huirong, CEO of the Unity Film, said that the total investment in the unity film will not exceed 30%.

Internet companies leading investment in film shooting in addition to the cooperation of the creative team to provide rich user data, but more importantly, the current video site resource value has been comparable to the current TV channel resources, large production of the film is certainly inseparable from this resource.

Choose to have a good reputation of the IP adaptation or remake into a big movie is undoubtedly for the audience into the cinema to make an endorsement guarantee, and IP can further diversify fission, upgrade to the brand will have to see the film itself is not applauded.

2014, the Unity film participated in the joint production of the movie 11, the cumulative ticket 3.3 billion yuan, such as "after the period", "haste that year", "Outsmart Tiger 3D", "micro-love in the Getting better" and so on.