When the internet is a big ship in the Sea of industrial integration

When the internet becomes millet, Huawei, ZTE and other mobile phone companies to sell mobile phone channels; when Alibaba Alipay used "balance Treasure" began to start the financial business, when TCL and Archie Art Cooperation launched the Internet television; Parta Sunin from a traditional appliance chain to the internet company ..... All of this is making us wonder at this unprecedented industry change: the Internet is now transforming traditional industries.

At the same time, many people think that internet thinking has certainly played a crucial role in this transformation, and many people believe that internet thinking is guiding the unprecedented transformation of traditional industries. So through Baidu search on the internet thinking, we found that a lot of netizens are trying to search through the search engine "what is the Internet thinking?" This question

In fact, this is a very difficult question to answer, may require us to jump out of the "internet thinking" the new word to find the answer.

Change is not just the beginning

Everyone may think that the big change in the traditional industry is only 2013 years ago, in fact, the development of everything is not an overnight. Change is not suddenly happening, this has been brewing for a long time, only to 2013 years when many objective conditions mature, came to the critical point of change, and then broke out. This change has been quietly happening in the early 2009.

I used to define the 1999-2009 decade as the "digital age", we clearly saw the 10 years of mobile phone from analog to digital signal, TV also from analog to digital TV, and refrigerators, air-conditioning and other electrical appliances have been digitized to achieve a simple intelligent control.

But with the popularization of the Internet, especially the popularity of mobile internet, as well as the development of chip and IC technology to reach the peak, the development direction of industry began to change. Industry leaders first sniffed the scent of change, including Apple, Samsung and other IT industry giants.

Apple released its first iphone in 2007, which opened up the era of mobile-phone networking, where Apple could benefit not only by selling hardware, but also by selling apps in the App Store, not just as a computer company, but as a mobile hardware device, but as a hardware, New software and internet companies.

Samsung defined the brand slogan as "Samsung Digital:everyones invited" 1998 years ago based on a full understanding of the "digital age". And in the decade, Samsung did achieve the "digital world" goal. But on January 1, 2010, Samsung officially opened the new brand slogan "Turn on Tomorrow", opening the future, the scope of the future is too wide, from the narrow "number" into a difficult to see the "future" of the border, which is the giant's accurate grasp of industrial change.

Therefore, I define the decade after 2010 years as "The Age of Convergence", and let the fusion of the perfect conditions is the internet and mobile internet large-scale popularization. Also since 2010, the smartphone began to become universal, Samsung, TCL, Skyworth, Hisense and other television companies began a large number of promotional internet television ...

Each year at Las Vegas, CES is the bellwether of industry development, 2009 CES or Sony digital cameras, Samsung High-definition television, LG LCD TV, but this is the last "digital" at CES, so January 2009 CES can be said to be very bad, But it's just the darkness before the dawn.

January 2010 CES, the most eye-catching products are: tablets, e-books, smart Internet TV, 3D TV, automotive Internet, based on Google Android products, software applications and electronic accessories. The common feature of these products is the intelligent and networked hardware products, and the integration between the products. and 2011, January 2012 CES, once again strengthened this intelligence and networking, product integration more closely.

So I decided that 2009 was the last year of the "digital age" and that 2010 was the beginning of the "era of convergence", and that the Internet and mobile Internet were one of the catalysts for integration.

Industrial integration is the sea, Internet thinking is a ship

I've explained the pace of industry convergence, but I haven't talked about internet thinking. If we compare industrial integration to a rough sea and a wave, then internet thinking may be a ship at sea, sailing on the Sea of industrial integration.

This analogy, because we do not want the "internet thinking" the new words to cover up the truth of industrial integration, and do not want this word to obscure the aura of industrial integration. But this does not affect our definition of the new word, but rather let us find a better definition of the basis.

Internet thinking is a new way of thinking, which is given to enterprises under the environment of industrial integration, a kind of pursuit of the ultimate spirit, a brand-new marketing way, a methodology to meet the industrial integration. The water can carry the boat, but it will also overturn it! Internet thinking cannot be deified, not the medicine that cures all diseases, nor the savior in the era of industrial integration, nor the core power of enterprise competition.

Industry convergence is the sea, the sea has begun to rise, onshore enterprises will be towed into the water, the sea is invisible, so any enterprise seems to be spared this change, whether you are IT industry, car, finance, catering, tourism, real estate and so on, will be baptized, shipbuilding, bumpy forward is inevitable. Those who do not want to ship will be permanently submerged.

Internet thinking is a ship, this analogy may not be the same as many people think, because they think that internet thinking is only a marketing way, this understanding is too narrow, I compare it to a ship, enterprises need to use this ship in the industrial integration of the sea voyage. But while the sea gives us plenty of property, it hides many crises, perhaps more broadly than on shore, but loses its way.

I do not know whether the definition of "internet thinking" people are satisfied, in fact, only the definition is far from enough, in the following chapters I will explain this definition in detail, but also will tell us what is the industrial integration of the core competitiveness of the era.