When the mobile client launched the "wireless fashion Sambo", cut into the mobile electric business

　[summary] When the mobile client launched chic NOW/GO Fashion shopping channel, when the tone and iwant topic shopping community, such as three "wireless fashion sambo."

Recently, when the Android mobile client launched chic NOW/GO Fashion shopping channel, when the tone and iwant topic shopping community, such as three "wireless fashion sambo."

Chic now channel is mainly for the beauty of female consumer groups popular fashion concept and the current fashion style, high street collocation; Go is mainly for male users. Its adoption of the rejection of all didactic cramming, with a relaxed tone of humour allows users to quickly know the season's most in fashion style and elements. When the accent is to highlight the "small and Beautiful" "iwant" "fun" personalized, and so on through the topic of the shopping scene community to meet the user's pursuit of fashion, with topics, recommendations and other means to lead.

When the mobile side changed the current "shelf-style" arrangement of traditional electronic business goods, focusing on the community as the cut-in point "to explore consumer demand, stimulate consumption desire, guide consumption behavior". In the future, when the mobile end will also access to geographical services.

Dangdang's idea on the wireless is to completely abandon the Internet on the PC and really become mobile Internet. Our idea is not to sell in the form of a single product, but to bring the stickiness of the customer to the topic, the community and the story. "Dangdang Wireless Shopping department deputy general manager Zhouhonggang said, in the wireless field, the offense is the best defense."

In reality, mobile end of the user behavior and PC-side, mobile end, the user mainly in the commute or sleep before the completion of transactions, showing a small screen, anywhere, to the central characteristics. In particular, mobile phone more private, users can go to work time secretly shopping, PC users shopping biased rational consumption, mobile end of biased perceptual consumption.

Statistics show that 70% of the mobile end of the shopping users are in a specific environment with impulsive consumption, and PC-side active browsing search is completely different, this is the time when from the community into a new starting point of mobile power.

When the wireless end of the owner said, when the wireless triple-iwant when the tone and the topic of the shopping community to break the original single cold shopping interface, to change the community route, conducive to creating a perceptual consumption atmosphere. From the community's usefulness of sticky users, and then form diversion to their own platform to form a precise purchase, and eventually form a new mobile end shopping closed loop.

In addition, Dangdang technology Vice President Li Haitao said: "The big data has become the focus of enterprise chasing, mobile electric business and the combination of large data is making mobile electric business into a personalized era." ”

Before moving the electric business, the user portrait relies more on the accurate advertisement system, obtains the personal information through the statistic sex, the age, the user behavior directed recalls and so on the accurate advertisement delivery. Personalized Electronic Business era for different scenes, time and geographical location of spatio-temporal information, accurate information push.