When the mobile game user Behavior report called the Professional group into the mainstream

NetEase Science and technology news, December 30, recently when the music network joint-IRIS Consulting, jointly released the "2009 China Mobile game User Behavior Research report."　　Overall, the mobile gaming business audience coverage is gradually expanding, the occupation group is expanding. It is reported that the "2009 China Mobile phone game user Behavior Research Report" is the first domestic mobile phone game users to do a survey of behavior.　　The report, which was optimized on the basis of the 2008 survey, showed that there were many new trends in mobile gaming user properties compared to last year. Overall, mobile gaming business audience coverage is gradually expanding. When the music Network survey data show that 2009 mobile gaming users of the distribution of professional groups gradually balanced, mobile gaming users are expanding, presenting by the student group to the Professional group development trend.　　User's monthly income distribution and age, education, occupation distribution has a strong correlation, comprehensive data, with the passage of time, the student group is gradually entering the workplace, so that mobile gaming users of the career distribution gradually balanced. The consumer potential of mobile gaming users boosted the monthly income of mobile gaming users from 1000 to 3000 yuan to 48.5%, up 6.7% from 2008, according to research data from the music network.　　Income above 2000 yuan of the middle and high income user group accounted for 22.7%, than 2008 accounted for an increase of 7.9%, income of less than 1000 yuan of low-income groups accounted for 45.2%, compared to 2008 accounted for a decrease of 8.6%. The study found that the 3G license issued to promote mobile gaming into a new phase of rapid development, "entertainment + mobility + interactivity" is the development of mobile phone game intrinsic impetus.　　Mobile gaming industry chain upstream and downstream resources in the process of further integration, telecom operators are the main movers of resource integration, the innovation of mobile game charging mode and the expansion of marketing channel are the focus of the industry. The broadband and industrial policies of mobile Internet will determine the development direction and competition pattern of mobile game market. Zhang Junyan, vice president of Music Network, said that as China's 3G commercial pace is accelerating, mobile entertainment will become an important driving force for the growth of mobile internet business, as one of the important content of mobile entertainment services-mobile gaming is accelerating development.　　At present, the mobile Internet market environment improvement and mobile phone terminal function continued to enhance the development of mobile phone game has laid a good foundation for the future mobile phone games will become the mobile Internet high-growth business areas. According to the introduction of the music network, the report data from the country's 31 provinces and cities, including the Hong Kong Special Administrative Region conducted large-scale research. The user takes the initiative to fill in the form of questionnaires to obtain information. The questionnaire's topic mainly aims at the mobile game player group characteristic, the user consumption habit, the game demand tendency and so on, simultaneously enlarges to the handset network game product related investigation strength.