When the open platform of Revelation: The electric business channel Wolf came

Source: Internet
Author: User
Keywords When the electric dealer channel the choice the day cat

On the November 11 of 2012, the shopping carnival once again refreshed all the records! Beyond the data we see: Cat network congestion, http://www.aliyun.com/zixun/aggregation/7962.html "> Logistics companies to start traffic restrictions. At the time of the shopping carnival is not exhausted, Yi-Chi think-tank officially released the "China Online retail Business Competitiveness Report 2012" For our rational interpretation of the status of the development of electric power.

Reading the data over and over again, I decided to look at the current trend of the electric quotient from the perspective of a manufacturing company:

One, not the wolf came, is the wolf really came! The electric business channel really becomes the channel.

Analysys report shows that in the first half of 2012 China's online retail sales of the final turnover of hundreds of billions, including the days of Cats, Jingdong Mall, when the platform contributed to most of the transaction size. What does that mean? I think first of all, if you still open a shop today, when you look helplessly at your shop, and the surrounding alley Logistics company goods piled up, you should know that the old traditional channel outdated!

From your upstream supply chain, you are out of date, because you will not understand why other people so low price shipments do not lose money. From your downstream, your channel is out of date because you find that your customer no longer trusts your goods, trusts your prices, and no longer trusts your services. The era of asymmetric information has passed, even suning can not sit still, the traditional street shop how could it survive?

Second, the electric business channel is not difficult, but more and more simple.

If you are a factory, you will find: Today, the electrical business channel for you more and more simple, and the past channels closer and nearer.

Just a few years ago, manufacturers are still asking themselves a question every day: electricity business, do or not do?

Today the answer to the question comes out: You can choose to do it yourself, the preferred solution is the self-employed website + day cat; You can choose to hand over the channel operation, do not have to go all over the establishment of branch offices, directly to find when or jingdong on the line, of course, when the choice to consider clearly: when when = when + day cat, Beijing East is Jingdong, Liu repel the day cat. From the easy view of the user number of think tank, the cat, Jing Dong, when the number of users is 10:1:1, so choose "Day Cat + when" and choose "Jingdong" user coverage is about 11:1.

Third, in the backward area layout, you still can not give up the traditional channels.

Easy to think of the data show that the electricity business in the one or two-line city has been gradually saturated and slow growth, the future of the three or four-line city of the electric quotient of large space, faster. This means that in the one or two-line city, you can boldly choose the electric business channel, while the three or four-line city you still have to be dominated by traditional channels. In the traditional and electrical channels between the choice, the basis of judgment is the product positioning!

Four, the electric business channel becomes easy, but the channel choice is actually more difficult!

To make this choice, we have to study the development trend of the electrical appliance business. We see: The concept of the cat is the construction of ecology, belong to the platform-type comprehensive electricity quotient, this is the same as when the "go out, please come in" The open platform concept is consistent; the idea of Jingdong is the control channel, which is consistent with the intention of suning, at the same time, Jing Dong in the 3C products temporarily leading; when it is the first book, the share of books is still increasing, At present, the major force department stores retail, mother and child, clothing and other department stores, such as the growth rate is particularly fast in the self-consumer 3C market has achieved a second position. Data show that the first half of 2012 days cat active users reached 82.73 million, followed by Jingdong Mall, the number of active users about 11.55 million, the third is Dangdang, the number of active users is 9.55 million. Market share, the first half of this year Dangdang actual sales of more than 2 billion yuan, occupy the entire book online retail market share of 39%, Amazon for 24%, Jingdong 12%, the days of the cat 6%. From the overall competitiveness of the day, the cat, Jingdong Mall, when and Amazon has been in China's consumer retail platform first camp.

Therefore, the current channel layout essentials is: how the traditional channel layout? How to layout the electric business channel? How to balance and collaborate among two channels? At the same time, do not forget: You can not do the electricity quotient, but you must not not read the electricity quotient data, the traditional channel data is difficult to count, the electric quotient data is accurate, may the statistics, may analyze. (Wen/Ningjie network zhouning)


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