When the original article is weak, the outside chain effect is not obvious, adjust the thinking in time

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SEO and search engine is a pair of enemy, SEO new people in the first class, will be told: "Do SEO is with search engine love!" In the editor's opinion, SEO in front of the search engine, has been in a relatively weak position, when you can not please any of the search engine, you will walk into a dead end, that SEO can not do. In particular, the recent experience of Baidu 6.28, 8.22 of the K-station storm and the weekly update of the storm, a large number of sites were punished down the right, SEO industry uproar.

After the storm, more SEO workers fell into deep thinking. Have to find out from their own reasons, in the end is where to do bad, violated the search engine's red line, resulting in the site was punished. Small series through the punishment of the Web site analysis, from the site of the article and the chain two aspects of in-depth elaboration:

First, the original article is weak.

Baidu's Wed2 statement clearly put forward to the collection of sites and the attack on the original articles of love, to enhance the user experience as the starting point of the idea of fully displayed. Along this line of thought, a lot of SEO changed the train of thought, began to take the original article route, the result has also suffered relentless punishment. So, you will ask: "Why my Site are original articles, will be punished, and some large portals are collecting articles but not punished?" For this point, small series that the original article is also the need for quality, for example, a tourism site, if all articles are original, exclusively is: "From So-and-so to a certain place, what route, how much money." "How can such an original article appeal?" and what can you bring to the user? and Baidu in the official statement also clearly answered the query of the SEO industry, Baidu is not opposed to collecting articles, as long as the user can bring good content, is a better site. This time, a lot of SEO is confused, what is going on? It seems that Baidu is the reason.

The solution: This is not contradictory, because Baidu makes the user experience look heavier, and its explanation is reasonable. Small part of the view that the settlement of the posts, the need to start from the following:

1. Original. According to the site of the industry, looking for a large number of information, to carry out the depth of the original, creating a valuable article for users, increase the site stickiness.

2. False original. is not the use of false original software, is based on a relatively hot topic on the internet, according to their own ideas, write a false original article, in fact, this false original can be said to be original. Although the theme is the same, the wording is different. Such an article, can be called very good quality articles.

3. Appropriate collection. For some comparative articles, can be appropriate collection, so can enrich the content of the site, to bring users a good feeling. However, can not be too much, small part of the proposal should not exceed half the total number of articles.

Second, the external chain effect is not obvious.

Recently a period of time, a lot of SEO workers, the chain of ups and downs, suddenly more and less, and there are many outside the chain released also not included. The whole industry is in a daze. Small series that the outside chain in the SEO work has been a relatively important work, the key is to adjust the chain of thought, comprehensive analysis, from the following five aspects to solve:

1. To do more high-quality outside the chain. For this, a lot of SEO rookie is not very understanding, will ask what is high-quality outside the chain, or can say high quality outside the chain is difficult to do and so on. In fact, to do high-quality outside the chain will need to find the source, only in Baidu to give a high weight of the site or forum, will appear relatively good results. For example, in the A5 forum soft text advertising area, to do a chain, a new station may be seconds. And in other sections, whether it is published articles or threads, almost 98% of the will be included, will form an effective external chain. Of course, if you can successfully contribute to the success of A5 webmaster online, the effect is needless to say. So, everybody, want to look for a few like A5 such high weight forum as the basic point, from points to face to carry out chain construction.

2. The breadth of the chain. Find the basic points, you can extend the channel of the external chain. In the Forum, classified information, questions and Answers website, blog, video online are appropriate to do some outside the chain, so that the chain in a relatively smooth increase in the state.

3. Careful choice of mass software. Not not to mass, mass when not an article hair dozens of, or even hundreds of outside the chain, such a chain release mode, it is easy to be punished by the search engine. A lot of SEO successful people, are also in the use of mass software, as long as the operation is proper, more to do some kungfu, the effect is more obvious.

4. Choose a friendly link carefully. Small series recently found that the new station exchange links have a very large risk, there are a lot of website article quality is very high, the quality of the chain is very good, but also punished. Comprehensive analysis is due to the exchange of links caused by the friendship. So, small make up proposal, Exchange friendship link must be cautious. The most serious thing is being able to sit down, which means that if you exchange links with a spam site or a cheat site, you will also be punished. It's like making friends carelessly and being compromised.

5. Stay away from the black chain. Black chain because of its stability is too bad, often off the chain, has been basically the SEO to give up, but still have some part of the SEO take a shortcut to the site hanging black chain. The result: As long as the search engine found that immediately punished, and difficult to recover.

Of course, there are many reasons to suffer from the search engine punishment, where the small series is no longer one by one narrative. The above problem, has become now need to solve the problem immediately, which, the site has been refused to be included, with the above has a great relationship. If now to A5 forum to see, I believe that the site is not included, the site is punished, do not be included in the chain, what is the original article posts and questions, no 1000 will have hundreds of. Timely adjustment of ideas, with the times, closely follow the search engine algorithm, only the summary, practice, SEO are the fundamental solution.

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