When the product launch: 300 types of product design team

Tencent Science and Technology (Lotte) May 30 News, Dangdang today officially released its own brand "when excellent products", the brand involves men's, women's, underwear and home textile products, and so on, the current type of goods in about 300. When the director of the private brand Jiangqiang introduction, when the excellent product will have its own design team.

Dangdang President Guoqing (Micro Bo) to "when excellent product" positioning is "material medium and high-end, the price is the local corresponding brand 50 percent-70 percent, but the style is basic and classic section." ”

Data show that as of December 2011, the number of Chinese Internet users amounted to 513 million people, and online shopping users up to 203 million. The vast majority of consumers are in the hands of several big power companies in the country. And for clothing this hundreds of millions of scale net buys the market, the electricity merchant should be tun. But at present the clothing market, the real electric dealer own brand is very few.

Own brand online under the development of sales channels is very good, such as Tesco Lotto, Wal-Mart, Carrefour and so have a very successful own brand. Tesco's own brand has accounted for 20% of its overall business. These successful examples are also worthy of the current electrical business to study hard.

According to Dangdang President Guoqing introduced, when the excellent product has been prepared for more than 1 years of time, competitors and extraordinary customer-prudential products. When the excellent product positioning in the high-end material of the classic, and continue to dangdang low price route.

Dangdang own brand Business Department general manager Jiangqiang Introduction, when the excellent products used directly from the generation of factory purchase mode, merchandise out of the factory door directly into the Dangdang warehouse, which is a "0 channels" business model. Offline store to buy 600-700 yuan mercerized cotton men's high-grade T-shirts, when the excellent products can be sold to less than 200.

Dangdang selected the generation of factories are also for "Nine Shepherd King", "Jin Li to" and other high-end brand OEM industry well-known manufacturers, such as Edimonto, Vosges, flying Lions, Qingdao Snow, Shantou Jin Pang, Guangzhou Hualin.

Jiangqiang said, although the industry selected the manufacturers, but in quality standards, Dangdang still requires manufacturers to first be submitted to the National Quality inspection departments, and selected the industry's most stringent AQL2.5 sampling standards, to take the factory, warehousing two times sampling standards.

Jiangqiang also pointed out: the design of basic and classic, does not mean that when the excellent product does not pay attention to the design, the more simple classic design more and more test the designer for the commodity control scale, when the excellent product will have its own design team.