When the West meets the challenges and actions of the Oriental dairy industry

October 28 to November 1, 2013 IDF World Dairy Summit held in Yokohama, Japan, 29th morning, Mengniu Dairy [0.73%] President Sun Yiping in the "Dairy Leaders Forum" on a wonderful keynote speech-"When the West meets the east." As the only female dairy leader in the forum, and the only speaker of the Chinese dairy industry, Sun Yiping's witty and lively English speech received several laughs and warm applause at the blending of eastern and Western cultures and the cooperation and opportunity of the western and eastern dairy industry in recent years. Kenichi Unno, president of the IDF Japan Committee, Haino that in the current context of globalization, the future of the dairy industry depends on the cooperation of various countries in the dairy industry to jointly address the challenges of food supply and demand, feed, environment, energy and livestock for disease prevention and Animal welfare. Therefore, the current IDF World Dairy Summit theme is "The discovery of milk", aimed at promoting the solution of the global dairy industry problems. Sun Yiping that the common challenges facing the world's dairy industry today are more concentrated in the fast-growing market in China, which she concludes with 3 D: Defending food Safety (defending Milk), diversification of consumer demand (Demand diversification), Digitization Changes Everything (digitalization). What happens when dairy technology and Internet technology from the West meet the complex and volatile Chinese market? According to Mengniu's own experience, Sun Yiping summed up 3 I: Integrating international resources [0.00%] (integration), innovative products (innovation), Redefining Brands (Identity). Since last June, Mengniu has been cooperating with international partners, Denmark Dawn, France Danone, New Zealand ishares to introduce the world's most advanced experience and technology, integrating international resources to serve Chinese consumers. This year, the holding of modern animal husbandry [-7.22%] and Ashley Lee, from the milk source to the product to achieve a comprehensive upgrade, "systematic" also enhance the overall level of China's dairy industry. The Tetra Dairy Index, released this year, points out that flavored milk will be one of the engines driving the growth of the dairy industry in the coming years. 2012 Global Flavor milk consumption was 17 billion liters, China accounted for 25%, in the past 3 years, flavor milk in the Chinese market compound growth rate of 9.9%. Mengniu's Flavor Milk brand----milk, with a variety of tastes and innovative appearance to make milk better drink, fashion, this year ushered in a burst of growth, the annual sales are expected to increase 239% compared with last year. Sun Yiping that: "Fast fashion is not only in the apparel industry, for the hope of expanding the Chinese market every dairy enterprises, need to learn fast fashion operation." "Fast to meet consumer demand, with fashion to lead the trend of consumption." On the other hand, with the continuous deepening of the Internet's influence on people's behavior habits and the diversification of people's demand for dairy products, enterprises need to rethink and locate their own brands. Sun Yiping that the digital era of brand building has three key words: experience, participation,Custom, the real success of the brand must be close to consumers, by the enthusiastic participation of consumers and jointly created, "Brand is not a business, it belongs to consumers." Sun Yiping at the dairy summit to share two cases of Mongolian Newteron's personality customization and consumer communication platform, triggering a new thinking on how brands interact with consumers. China today is the world's second-largest milk producer, with almost all of the world's dairy industry entering the Chinese market, while China's per capita milk consumption is less than 1/3 of the world's average. Sun Yiping that "strong 1.3 billion people's physique" should become a global dairy enterprises in China opportunities, but also Mengniu's Chinese dream. Whether it comes from the east or the west. "The dream is very big, we must carry out to the enterprise the bit action." ”