When the World Cup meets big data

When the World Cup encounters Big data, the carnival is destined to be different.

And regardless of the big data analysis, the fans are more confident about the results of the game. The big Data lets the merchant discover, the original World Cup can sell far more than beer and duck neck.

In the eyes of businessmen, fans can be divided into three categories: fans, the World Cup season fans, female fans. By analyzing the different behaviors of different fans, large data can determine where their potential consumption points are.

Fans must watch every game, the World Cup season fans basically only focus on strong teams. Late-night watching the ball on beer, beverages, snacks, a large demand. Many people watch their favorite team play, will also put on the team jerseys to entertain, this is http://www.aliyun.com/zixun/aggregation/8041.html "> Sports brand Marketing Good time." When businesses found that in addition to beer, plum, herbal tea sales also increased significantly, the beverage manufacturers also joined the World Cup promotion ranks.

Big Data has finally found that the World Cup is not just for men.

Ali Research Institute's 6184.html "> data show that the female economy occupies half of the World Cup characteristic industry. Men and women show different consumer behavior during the World Cup. Many female fans will only watch the game of the Idol star, they like to pay attention to the World Cup sports, to the idol star enthusiasm is very high, so Messi's 10th vest in the pet circle to become a tidal suit. Women of this age group are also the most able to consume, for some brands of clothing, cosmetics marketing is a good opportunity.

Big data tell us that when the next World Cup comes, do not think you do not produce beer, do not produce duck neck, is not related to the World Cup. With big data, you can always find the right combination of the World Cup to create new needs.