When using the community to cut into mobile power

Summary: September 24 News, recently, when Android mobile client launched chic NOW/GO Fashion shopping channel, when the accent and iwant topic shopping Community three wireless products. According to Dangdang introduction, Chic Now channel is mainly for the beauty of female consumer groups Pu

September 24 News, recently, when Android mobile client launched chic NOW/GO Fashion shopping channel, when the accent and iwant topic shopping community, such as three wireless products.

According to the introduction of Dangdang, Chic now channel is mainly for the beauty of female consumer groups popular fashion concept and the current popular fashion style, high street collocation, etc. go mainly for male users, take the rejection of all preaching cramming, to ease the tone of ridicule to let users quickly know the season's most in the fashion style and elements When the accent is to highlight the "small and Beautiful" "iwant" "fun" personalized, and so on through the topic of shopping scene community to meet the user's pursuit of fashion, with topics, recommendations and other means to lead.

When the wireless shopping department deputy general manager Zhouhonggang to NetEase Technology said: "Dangdang on the wireless idea is to abandon the internet on the PC, no longer in the form of a single product sales activities, but with the topic, community and story to bring customers stickiness." According to this idea, when the mobile end changed the traditional electric goods "shelf-style" arrangement, focusing on the community as a point of "explore consumer demand, stimulate consumption desire, guide consumption behavior."

Statistics show that 70% of the mobile end of the shopping users are in a specific environment with impulsive consumption, and PC-side active browsing search is completely different, this is the time when from the community into a new starting point of mobile power.

When the wireless end of the owner said, when the wireless triple-iwant when the tone and the topic of the shopping community to break the original single cold shopping interface, to change the community route, conducive to creating a perceptual consumption atmosphere. From the community's usefulness of sticky users, and then form diversion to their own platform to form a precise purchase, and eventually form a new mobile end shopping closed loop.