When waiting for the electronic business to transport the web game otherwise
Source: Internet
Author: User
KeywordsElectric dealers intermodal web games when
After Taobao, Jingdong, Dangdang recently also online game channel, and a number of web game developers to carry out intermodal cooperation. Friends in the industry have started a heated debate, most people think that when this is the biggest goal of the "flow of cash," but I think Dangdang, even after the announcement of the introduction of the game, such as Jingdong Mall, such as the central goal is to create a virtual trading platform, and the web game of intermodal transport is only to do the basic work.
China's online game market virtual currency, props and other annual turnover of tens of billions of yuan, plus Q-coins, phone recharge and other virtual products, the annual market size can reach more than billions. There is no reason not to touch the realm of virtual transactions with a large number of users.
Do virtual network trading platform at least have the following advantages: 1. No logistics links, the cost is very low. It is well known that the construction of logistics system is the most headache problem for electric dealers, and the provision of virtual services and products trading platform eliminates the logistics link, no need for warehousing and other basic services facilities, and because there is no commodity circulation period, and will not involve the additional problems such as money, so also do not need too much money. 2. Virtual goods are highly standardized and there are very few disputes about buying and selling. Different from selling clothes, selling electrical appliances often because of quality problems and products and the actual description does not conform to the issue of consumer returns or even complaints, virtual goods The greatest advantage is highly standardized, almost no weight, shoddy products such as the emergence of. 3. Even if it fails, there is nothing to lose. If the electric dealer opened the virtual goods trading platform, even if failed, what can be lost? Anyway, it is to import with existing traffic, the cost is so low, almost as long as can make money.
However, Taobao, 5173, as well as the game's own recharge platform have done more mature, the electricity business to open virtual trading platform, the need for a middle process, and the opening of the web game channel is this intermediate process. On this basis, the cultivation of a large number of loyal users, these users in the process of playing the game is sure to recharge, props, such as transaction demand, and finally this batch of users will become the core users of its virtual trading platform.
The Netizen Ding Lei said when talking about this matter "the electricity merchant still completes the job, do not blindly expand, sees the matter which makes money to do, the enterprise only can focus to be successful, does not concentrate the enterprise to be because of bulky, neglects the management to perish." "But I think China's e-commerce more than 10 years of prosperity is precisely because there are enterprises dare to venture to try some unknown areas, the courage to forge ahead, dare to try and mistake, and I also believe that the future of the electrical business will continue to correct errors in the development."
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