When we snapped up the train tickets for home, we saw the red envelopes warming up again.

Another spring festival, when we are snapping up the tickets for our home, we see that the red envelopes are warming up again. Whether it's a micro-credit group or some activity that starts with a red envelope, including some entertainment programs also with the help of micro-letter shaking activities began to issue red envelopes, plus a drop of red envelopes, fast red envelopes of the intensive bombing, including micro-blog began to include red envelopes into the process, obviously this year's "red envelopes" there is a trend in advance. With the addition of mobile phone QQ, the 2015 Spring Festival red envelopes The road merchants quickly Rimini, determined.

Of course, since the market is big enough, the maximization of the return of the Gold Digger is the key to the positive layout of many participants. For Chinese users, the Spring Festival is undoubtedly the best time to guide the mobile payment layout through red envelopes. As a result, it is likely that in the next one months, the red envelopes will probably detonate the market again. Recently, the market has been said that the Tencent hand Q the Spring Festival Red Envelope plan leaked, and with an espionage photo outflow. The message said, mobile phone QQ Spring Festival red Envelopes Investment U-235 Investment program. So is it foreseeable that mobile phone QQ Spring Festival also to send red envelopes? From the current exposure of information appears to be a foregone conclusion, and U-235 is also considered by many people as "nuclear weapons" code. According to the information found on the internet, mobile phone QQ in the 5.4 version will be officially launched QQ red envelopes function. "Hand Q" The Spring Festival red Envelopes used the main tool is QQ wallet. ”

If this is true, this is undoubtedly in the continuation of the advantages of micro-letter red envelopes at the same time a more extended, especially in the QQ group in the New Year red envelopes, will undoubtedly appear on the eve of a concentrated vent, do not know whether Tencent's server can withstand the test. Just like the dual 11 server test application for Alibaba, it is estimated that a massive data stream burst. Because of the hand Q and micro-letter dual-line layout, Tencent's advantage is still very obvious, because the social itself is the group advantage of other competitors are difficult to match.

Tencent last year took advantage of micro-letter red envelopes to hit Alibaba a surprise, although pay treasure in front of the red envelopes, but the fiery unusual red envelopes, once burned Ma is restless, although now become the richest man of Ma is also a dark irony micro-letter is a good thing, but was a bad game Tencent, but there is no denying that, Micro-letter Red envelopes in a short period of time so that hundreds of millions of users bundled with the bank card, began to enter the mobile payment market ranks, and this is Alipay several years to complete the accumulation. and mobile phone QQ4.6.2 version on-line open payment function, so far, has gradually eroded the share of Alipay.

In fact, the author is a micro-letter group, just concentrate on buying a batch of mutton, everyone in the checkout, is the use of micro-letter transfer function, and they are in the red envelopes last year when the bundled bank card, now has basically precipitated down. To know that they are a group of aunts, not the whenever, not the, but the. Relatively speaking, this is a group of more purchasing power, when they also began to accept mobile payment, visible mobile payment development is very rapid. The original red envelopes behind the hot is actually the mobile payment of the card bit battle. Tencent, with the help of micro-letter to educate a group of people, it is no exaggeration to say that the time to catch up with a spring festival has been alipay years of market layout. Jiaoyi just micro bo burst material this year QQ Red Envelope investment plan, so more hot, see Tencent QQ red envelopes again surprisingly recruit.

Of course, after a year of precipitation, now the two sides began a new round of layout. So what are the new measures and variables during the Spring Festival this year? In fact, in addition to the competition between Alibaba and Tencent, we saw Sina Weibo also entered the red envelope sequence. The ambition of the double horse to snatch the mobile payment market is obvious. So who wins in the end? or whose winning side is bigger? In fact, simply look at this problem, I think there is no absolute winner, because the mobile payment market is too large, including UnionPay series, and even wearable equipment may introduce mobile payment, Apple Pay's layout is also aimed at mobile payments to suppress big strokes.

What we can expect is that Alibaba will also have corresponding countermeasures to appear. For Alibaba, pay the treasure red envelope presumably still is a focal point, the other should be to rely on Sina Weibo Zujizhan. Another noteworthy is that according to the media, the group password for hand Q is sent by sending a specific statement, and this statement is to the enterprise propaganda, thereby attracting enterprises to send red envelopes, this is obviously Tencent to the enterprise marketing a new attempt, for enterprises, increase exposure, seek another angle of advertising effect, It may also be a new attempt. Of course, the key is to see how much the red envelope?

And compared to Tencent this approach, for Alibaba, Alipay has been the focus of the layout, now increased Sina Weibo this export, perhaps this spring festival, micro-Bo Red envelopes also have a chance to rise. Of course, because of the uncertainty of the audience, Weibo flagship may be the star card. However, if the micro-letter and hand Q is really in the New Year's Eve amplification, then this time for large enterprises, the temptation is quite large. At this time, the effect of advertising is no less than television transmission, and its positioning more accurate, covering more complete.

If the hand Q for the Spring Festival for the layout of red envelopes, this trick is quite lethal, in a happy home atmosphere, there are red envelopes can be robbed, may give Tencent to bring more popular users to participate in enthusiasm. For the three or four-line cities, including rural markets, is a new opportunity, the only drawback may be that in the rural market, the bundling of bank cards does not know whether to hinder their enthusiasm for participation? Of course, if only to rob red envelopes, then should not be a problem, mainly the final user precipitation, especially for mobile payment of a concern is the key. Tencent is now concerned about walking on both legs, which is hand Q and micro-letter layout mobile market. Although the market also questioned the existence of a certain degree of competition between the intersection, but Tencent's coverage is to be able to get through the entire social chain, even if there is the intersection. This is terrible. Micro-letters and QQ wallets, in fact, are a way to counter Alipay mobile payments, which is quite similar. and QQ wallet and micro-letter payment will eventually get through also deserves attention.

This spring festival, we can foresee that the "Waq" three killings will continue. Tencent consists of micro-letter and hand Q, Alibaba with the help of Alipay. The race for mobile payments will continue. If the last spring Festival or Tencent reverse attack Alibaba, then this year's Spring Festival red Envelope War may be more of a spectacle. Two horses are involved, and Tencent if it really can be grand enterprise into the "Red envelopes" link, then for Alibaba is a test.

There are a lot of rich and wayward enterprises.