When welcome double 12 receive promotion fee consumer is the final winner

Who did the Dangdang shop celebrate? Nagging said for a long time, in fact, I do not know, may be short-sighted people, or want to make cheap and skinflint of the stingy ...

Text/Zhang Shule

A few days ago, there are Dangdang business said, Dangdang did not ask for their opinions, the merchant charged 5000 yuan for promotional costs, and this cost was only 500 yuan last year. Dangdang in the mail to the merchant, said the fee in the "Dangdang financial November settlement of the accounts deducted." Dangdang accordingly to the media response is "the cost is not mandatory, businesses can and Dangdang to negotiate, and the cost of 5000 yuan includes the store celebration," double 11 "and the Next" double 12 "costs. "

in the case of a certificate that is not enforced by the merchant, public opinion pointed to the cost itself," from 500 to 5,000, the shop celebrates a year up 9 times Times "became a new round of public opinion feast, when encounter even the public opinion encirclement and suppression, this shop celebrates the expense in the end who?

Only when a promotion fee is received? This may be true, of course, only limited to the shop celebration fee this nominal, whether the cat, excellence or Jingdong, for its entry into the shop fees has long been a rare topic. As long as participate in activities, the cat not only to your price reduction, but also you "filial piety", otherwise I come so many in Taobao office. As for the other companies, the names are different, but in the same direction, there is a constant principle-voluntary participation and payment.

This can be said to be a latent rule, can be said to be a compulsory, light want to make money, but look to the platform of money on the bag, it is a bit xiaodujichang. Fool thought, earned, nothing to steal music on the line, do not jump out to play aggrieved.

Why are some shops dissatisfied? This dissatisfaction is certain. As with physical stores, such promotional activities are more for the entire platform, to "sacrifice" the temporary interests of the store to let consumers to enhance the overall platform of Word-of-mouth, but also a loss sale and pay sales promotion, shops of course reluctantly. But from the long-term perspective, a proud, one loss is constant, and the promotion of Word-of-mouth to the latter part of the shop sales are also guaranteed, otherwise light rely on the platform to crush, how can once again the size of the celebration is larger. It can be seen that most businesses actually have their own experience of the real effect. In http://www.aliyun.com/zixun/aggregation/7869.html "> Electric business War hit to today, there is no stable and long-lasting consumer reputation, the platform will die, and the store attached to its site may not be able to live alone."

Rebate Consumer why not? Wool is on the sheep, and the final attribution of the sponsorship fee remains the consumer. And the use of sponsorship fee is also rebate consumers, through the platform to organize large-scale promotional action, so that consumers really feel the electricity quotient of the inexpensive, in fact, this is only a store from the hands of consumers to get a small chunk of profits.

Maybe some people will question that this money is just a money bag into the platform, not to the hands of consumers, if the consumer there, convinced. The problem is, advertising is also to spend money piled up, not to advertise, consumers simply do not come, if rely on shops themselves to play advertising, between gain and loss, the shop actually have an abacus ...

who did the Dangdang store expense? Nagging said for a long time, in fact, I do not know, may be short-sighted people, or want to make cheap and skinflint of the stingy ...