When will the first national Idol game be born?

Source: Internet
Author: User
Keywords Mobile games mobile network games mobile games
Tags company download game games group ip it is list

Recently, foreign media reports, well-known hand tour Glu company will be in the "American Spring Festival Gala" Super Bowl on the performance of the "Fruit sister" Katy tailored a Star hand tour. This is already glu for the star tailored to the second hand tour, in 2014, Glu for Kim Car Dai built a Game "Kardashian: Hollywood." But the domestic market, in addition to the former KFC for Exo to build a game thought, no star for the IP hand tour. What is the status of the market segment? How about the Profit model? Is it worth trying for?

"Kardashian: Hollywood" first, the annual income of more than 400 million yuan

"Kardashian: Hollywood" has become the headquarters in San Francisco, whether practitioners or players first thought is "gun fire brothers", "Small kingdom" and other heavy game famous hand travel company 2014 most lucrative game, not one. It is reported that "Kardashian: Hollywood," The number of downloads has exceeded 28 million. The glu brought 74.3 million dollars (about 400 million) of revenue, accounting for 31% of the company's total income. It is worth mentioning that the game for Kardashian to build their own funds. In other words, excluding the cost of operation and promotion, the net income of Glu is more than 300 million RMB.

The main line and content of the game is quite simple, the player incarnate as a woman/man working in boutique clothing shop, helped Kardashian in an accidental opportunity. Kardashian is very moved, see you pleasing to the eye then introduce you to her circle of people, so you embark on the Hollywood sparkling Star Boulevard, from taking pictures, when the star, dating Gaofu/Bai Fumi, ascended the peak of life. The game screen is horizontal version 2D, type for the formation of adventure games, and the main income is to rely on the game to buy gorgeous clothes and physical strength (there seems to be no special place). Why does "Kardashian: Hollywood" explode? Hand Tour that point of view the main grasp of the three major reasons: women, IP, fresh feeling.

Three major reasons leading to the star's hand swimming red: women, IP, freshness

1. Female players

"Kardashian: Hollywood," The reason why marketing is in place, is very important because it "care" for a nearly completely ignored by the game developers audience: not casual female players. Before the hand of the trip that there are separate article analysis of female players in this group, from the arts, feelings, operations and other aspects of the game to analyze the needs of female players. And the Star Game is to meet the female players most of the above needs. Including personalized clothing design, emotional components and the road to growth, the game can meet most people in life can not touch things. This is one of the most important reasons for the best-selling game.

2, IP

Celebrity itself is the famous IP, the game company makes IP game, is the hope that through the set of IP fan group, so that the game as soon as possible to attract users attention and recognition. However, the vast majority of IP can only attract the interests of fixed groups-such as anime, movies and sports. For example, the IP of Japanese anime attracts some people who have seen anime or readers. But the name of the star itself is a well-known IP. Just like not everyone knows Naruto, but everyone knows Andy Lau. Back in "Kardashian: Hollywood" This game, many users download "Kardashian: Hollywood", it is probably out of a morbid curiosity: they want to know, a game called Kardashian what will it look like?

3. Freshness

There was a recent industry media analysis of the AVG game of "past and present life." and "Kardashian: Hollywood" is the game, this for a long time by a few old games occupy years of the U.S. store list, undoubtedly added new vitality. The long "top" coc and the "Candy Smash legend" are the 2012 Games, and they have spawned a lot of change. On the other hand, the download list became the victim of the stunt economy, every month there are many clones, change the game suddenly ranked in the top of the download list, and then quickly returned to the list, fast-growing death (this and China's list how much similar). "Kardashian: Hollywood," The play mechanism is not very novel, but in the current download list of the game, it appears to be different, and thus bring the majority of players fresh.

The domestic market is still to be excavated and the quality resources are not

But in China at home, the star for the IP or theme of the game is few. More famous is the KFC Grandpa launched the "KFC play Flavor exo-m." But this seems to be a slightly shabby and rough game, even the editorial department of most girls in the mobile phone. In addition to KFC's advertising, can obtain the day of the group's signature photo or doll is they download and play the game's important reason. This shows that the star-IP game in China also has a large number of "potential users."

But to choose a star to do IP is not an easy thing, in addition to the star's own fame and effect is strong enough at the same time, must choose the sun up and have the topic of the star. And these high-quality stars are very expensive, the general small and medium CP and distributors can not have the courage to take out so much money to try a new field. So "crab eating" in this field should be a big developer and distributor with plenty of money and a trial-and-error opportunity.

Summary:

Who will become the country's first star IP hand tour, and how will it go? Let's wait and see.

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