When "Word-of-mouth marketing" encounters economic winter

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

If anyone asks, what is the 08 world economic crisis that has hit? Well, I can tell you very clearly that people's consumer confidence. And in a country that has never been affected by the economic crisis before, the downturn in consumer confidence caused by the economic crisis may be unprecedented. More people would rather leave their income behind to use it when they really need it, which is why China's gross domestic demand is inadequate.

However, as a business, as a product, how in such a round of economic winter to get out of the predicament, we have to ponder. We should be like Shi Yuzhu, through the "New Year does not gift" to hype the concept of products to sell it, or should be real to do some work, through the common People's "word-of-mouth" to achieve product sales?

This involves two sales nouns, "concept marketing" and "Word-of-mouth marketing".

"Concept Marketing", as the name suggests, is a concept, with the product bundle, I just put this concept to the public, then naturally will cause the increase in product sales. The above "New Year does not gift", I think we all know is said "brain Platinum."

"Word-of-mouth Marketing", in fact, is also very simple, is the use of public praise to carry out sales. That is, commonly known as "repeat" or "relatives and friends".

Thus, "concept marketing" and "Word-of-mouth marketing" have their own characteristics. However, in the case of people's low consumption confidence, what kind of marketing method should our enterprise use? I think it should be "Word-of-mouth marketing" here.

08 is an eventful, in addition to the economic crisis, there is one thing that our television station has lost the public trust, that is the "Sanlu incident." And as the "concept of marketing" the first way of transmission, that is, the spread of advertising television stations. Because of the public distrust of television stations, this has led to a 09-year "concept marketing" approach, most likely to encounter Waterloo.

And as a "Word-of-mouth marketing", the first is based on excellent product quality, and then into the public's independent communication and form a marketing approach. This marketing style is characterized by the introduction of friends, relatives to introduce relatives, using the "Lotus Pond effect" to describe such a marketing method is the most appropriate. Moreover, this marketing way, there is also a very important advantage is that the cost is low. In the case of severe economic crisis, more enterprises will first consider how to save costs, if you want to be in the CCTV overwhelming advertising bombing, a year's input to at least tens of millions of, and as a "Word-of-mouth marketing", as long as the product quality, only a small amount of advertising costs, the rest of the network to help the hands of the team to fix it.

To sum up, the global economic crisis, "Word-of-mouth marketing", in fact, is a real opportunity. When "concept marketing" has dominated the media industry for decades, it will be silenced in recent years and replaced by "Word-of-mouth marketing", which pays more attention to the user experience.

Author: Yunfeng

Welcome reprint, Reprint please indicate the author and the source ...