When Xiao Yongquan CEO: Game developers don't follow the crowd

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If the car is not already on the halfway, Xiao Yongquan may run to participate in the October 20 afternoon at the National Convention Center in the Mobile Developers Conference (MDCC), running to accept the network leader reporter interview. The snail-type traffic situation in Beijing makes the people who are accustomed to the speed of mobile internet feel helpless, while running is completely controllable.

"I've run marathons before," he said. Now we have seven or eight colleagues, every Saturday mornings and I will come to the Olympic Sports Park training, running a half marathon, more than 20 kilometers. Two hours down, feeling refreshed. ”

Let Xiao Yongquan feel refreshed can more than long-distance running this matter, at least there are playing football watching football game playing football game, of course, more importantly, he created a mobile gaming platform when the music network. He is the CEO of the music net.

Similar to long-distance running, under his leadership, when Le net now also has gone through 8 years. In an age of less than 3 years of the average enterprise's life cycle, it is more like a half marathon than a fast-running, fast-fail business where music is endurance for 8 years.

Zi Yue, "my road consistent". Xiao Yongquan's "Tao" is endurance, persistence, is independent thinking. In his own words: "You must not follow the crowd, do not Kezhouqiujian." Everyone is talking about innovation, innovation is doing, is not the same as others, is not afraid of failure, but if you lack of independent personality, no own thinking, how to innovate?

The day before the interview, also at the conference, Innovation Factory founder and CEO Lee Kai-Fu, said in the speech, mobile gaming will be the first mobile interconnection to achieve monetization of one of the carriers, "even can be said to be the only proven field, we think next year there will be several monthly 40 million revenue games." ”

At the same time, MA, the chairman and chief executive of Tencent's board, also made it clear, "I am currently seeing the possibility of the first large-scale profit in mobile gaming." "Ma Teng even patiently told the developers under the table," attention should be paid to the use of fragmentation time, as well as asynchronous operation, the player is not at the same time sitting on the computer, but on the phone, waiting for the elevator or car operation, but also the characteristics of social and so on. You have to think about that. ”

Xiao Yongquan agreed. If this is the trend, then, as the head of a mobile gaming platform, he also elaborated on more specific aspects, and the concept of the game itself, the game developers and platform relations, game talent and the strategy of developing the game and other topics made a brilliant view. He reminded developers to stick to independent thinking and not to follow the crowd.

When Le NET CEO Xiao Yongquan

The following is an interview transcript:

The concept of the game has changed

Network leader: Let's talk about the game itself first. Traditionally, games tend to be a bit of a coping and a waste of years. But in the Internet game, but need a very rigorous attitude to deal with, let the player feel is a can bring happiness of the game, can let the time of distraction "meaningful", otherwise, who will not use the time to spend on this debris. Excuse me, after 8 years of games, what is your attitude towards the game? What do you think has changed in the game?

Xiao Yongquan: Early my sense of the game, nothing more than fun, can pass the time, let people boredom, not so boring. Previous games, especially the PC side of some games, is often heavy, professional category, and make a very negative, seems to be singled out the weaknesses of human nature to make a fuss, fighting and killing, so that the community has a lot of criticism. But now that smartphones are up, I feel that mobile gaming has penetrated every corner of everyone's life. On the other hand, the meaning of the game is also broader, more stereoscopic, diversified.

Network leader: You say more three-dimensional, diversified, specifically refers to what?

Xiao Yongquan: Now there are all kinds of games, role-playing games, action games, adventure games, sports games, music games. At the same time, the theme of the game is also more extensive, it can be more funny, is ironic, is a kind of expression of society. Give some extreme examples, such as you can see "Qi B Small Skirt", "Yang Dacai teach you to wear a watch", "defend the Diaoyu Island" such a game. Of course, you can also see "Sichuan opera face" so full of warmth of the game. This is a Nanjing father for his 4-year-old daughter tailored to a mobile phone game, the childlike innocence, very impressive.

Network leader: Which games do you often play? Can you feel the joy of the game as a pure player?

Xiao Yongquan: I like football games best, and now I can go through every game at the hardest level. such as playing the World Cup, first with AC Milan, and finally with the Chinese team to play. I also play football, watch football games on TV, play football games on the phone, and I find that my understanding of football has increased. It can be said that the game has been deeply integrated into people's daily life.