When you launch your own brand as an excellent product

Sina Science and technology news May 28 morning, when the formal will be formally in the field of private brand to Fank to launch the challenge, at present it has been determined "when excellent product" brand, and will involve home, home textiles, clothing and other categories. It was previously said that its own brand will go in the low-end line.

"When excellent" packaging back

"When excellent product" LOGO

"When the best product" packaging bag

Today, "When the excellent product" exposure a series of commodity packaging, from the style to look at the goods (micro-BO) some similar. According to its packaging disclosure information, when the excellent product positioning "Internet quality Life brand", will involve home, home textiles, clothing and other categories.

When it is introduced, when the best products in the price will be as far as possible biased in the low-end price, "the overall price will be lower than the market around 50 percent", "for example, when the anti-mite antibacterial students cassia seed pillow, when the price of 49 yuan, and the same medium of the commodity market price of 70-80 yuan." 200T cotton Twill Single sheet, when the price of excellent products in 89 yuan, the market price range of 120-300. ”

It is understood that "when the best product" to take the way to directly find the factory processing mainly, first will choose their own high-end brand or high-end brand processing plants, such as Edimonto, Vosges, flying Lions, Qingdao Snow, Shantou Jin Pang, Guangzhou Hualin and so on, clothing home textiles factory has been nine king, Kinleyley and other high-end brands for OEM.

The network own brand, because the purchase cost is low, may control the commodity style, the sale channel flexibly, does not have the upstream restriction factor, also was born like the hit and so on customer sincerity product and the PPG such successful free brand example. And from the "when the excellent product" launched by the type of goods, and where the customer prudential products in some commodities also have a certain degree of intersection.

Industry insiders pointed out that a single customer-prudential products such as the annual sales of private brand has reached nearly 5 billion, and there is a huge increase in space. At present, the domestic brand is not too much, but too little, excellent foundry often become foreign brands of processing, Chinese manufacturing in some respects some waste. (Tracy)