When you want to lift the low price of electrical appliances, not just 1+1>2

　top outside for both sides of the Cross-border Alliance of many not optimistic, Gome 25th officially settled in Dangdang, become when the "store shop." Taking this step, it seems more clear that Dangdang from the network book seller to the comprehensive platform of the determination, and behind it is the electricity business losses dilemma under the transition of urgency.

To lift a low price wave of electrical appliances

Economic Herald reporter 26th night in Dangdang See, its original electrical items have quietly changed body electrical city. "Please hand in the dark, limited-timed grab" etc Dangdang commonly used promotional means, also appear in its promotional page. Herald reporter noted that some products discount intensity is relatively large, such as IPad2 (16g/wifi version) Limited price snapped up 2958 yuan, than Jingdong mall cheap 30 yuan, iphone 4878 yuan, Jingdong Mall is 4999 Yuan.

"Low price is one of the main characteristics of online shopping, I hope to be able to rely on Gome's procurement cost advantages, to the lowest price to seize the market." Dangdang PR director Guo He, said the reporter interviewed, Dangdang for the United States to provide exclusive channel page, gome with the whole category, consumers in the Gome under the store can buy goods in Dangdang will be all on sale. and Dangdang Other department stores are the same, the future of electrical appliances will also introduce third-party price monitoring agencies, closely monitor the entire network price, the implementation of the lowest price strategy.

Guo He revealed that the way of cooperation between the two sides is dangdang according to the amount of gome, charged a certain proportion of commission.

Whether the cooperation between the two sides can bring more benefits is the most concerned problem of the net-buying family. "Gome and Dangdang's cooperation, the most attractive to me is that the two sides promised home appliances digital will move towards the lowest price in the direction of the whole network and each month will hold a substantial price reduction promotional activities." "NET buys the talent Yunpeng said, big to the television, small to the U disk, he basically is the net buys," the net buys most values is the price and the service, hoped that when cooperates with the Gome also can sell the electricity as well as sells the book. ”

Not just 1+1>2.

This is undoubtedly a typical unwilling to the status quo and ambitious cooperation.

"A rush to expand online sales, a rush to find new profit growth to make up for losses, the cooperation between the two sides is naturally hit." "For the cooperation between the two sides, Analysys E-commerce analyst Shou said.

According to the release of the 2011 independent Sales of Consumer shopping website market share data report shows that Jingdong Mall market share accounted for 36.8%, Suning easy to buy accounted for 7%, when accounted for 4.1%, and Gome online mall accounted for less than 1%.

Lvben, deputy dean of the Graduate School of Management at the Chinese Academy of Sciences, said the two sides have different interests, but also have their own needs of resources Gome want to big supply chain but no platform, Dangdang want to speed up to the integration of the transformation of the platform is subject to the "more and more losses on the more" "In order to achieve cooperation and mutual win, the key is the need for timely communication and flexible pricing mechanism." Lvben that the introduction of Third-party price monitoring agencies is conducive to the two sides through cooperation to meet the interests of demand.

But Lee Yu, a professor of foreign economic and Trade University and Deputy Secretary-General of China Electronic Commerce Association, said that the cost of online distribution is much higher than the net, the two sides should lower the price line, we must deal with the relationship between online and offline prices, which is the key to determine the success or failure of the

Integrated Electrical Business Transformation

Herald reporters in Dangdang see, "Dangdang department store is committed to building well-known brands, authentic licensed, Direct Battalion Low-cost one-stop online shopping center" the investment policy is very eye-catching. The way of cooperation is to collect the fee of the platform and deduct the transaction amount. The reporter looked at Dangdang report found that last year, the department store revenue growth of 179% to 1.094 billion yuan, has accounted for the entire business income of 40%.

Even if questioned, but for Dangdang, the move will undoubtedly accelerate the process of its transformation of the integrated electric business platform. It is understood that Dangdang has introduced the Dream Basha, Amoy, elegant 100 and many other vertical electric dealers.

"Clothing, 3 C, mother and child, daily necessities, beauty makeup are the next major development of Dangdang's direction." According to Guo He, Dangdang this year will be with clothing, red wine, food and many other vertical web site to launch large-scale cooperation to rapidly enrich the product category Dangdang.

The introduction of vertical third-party electric dealers, including the introduction of more traditional businesses, could help them expand rapidly, but only if they were to prevent users from losing to Third-party electric platforms, Lvben said.