When you're ready to be a local portal, you need to know that operations are sweaty.

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

5 years of local portal operations, so I have a deep understanding of the operation of local portals, 2007 I began to do the local portal, only one idea, do the local portal and do a literary station, music site The only difference is not the same procedure? How simple it is. But then I found, I was wrong, after so many years of history I summed up a, when you are ready to do the local portal, you need to know the operation room needs sweat, why need sweat?

I. Website content

A local portal site is the basic content, there is no content to retain visitors to the things, we assume that the operation is the Beijing portal, you can not go around to get some Tianjin, Shanghai information in it. So the local portal information source is within a range. Then usually the local portal site to set up the big columns are news, classified information, talent, real estate, after the column is set up, where does this content come from? You may answer that news can collect local news sites, then, classified information, real estate information if you also want to collect. So you can change your thinking, come to your site visitors, is that you want to browse you there is information everywhere? Do search engines also like the information you collect? The answer is obviously not. Visitors need the latest, most effective information, search engines like the original information.

I was in 2007-2012 has been a person to operate a county-level local portal site, every day to the street to the convenience of the Paste column to copy house rental information and other classified information is my daily task, read the newspaper every day to see who are like to contribute to the newspaper is that I will see every day, Every time I see a new correspondent in the newspaper I try to get in touch with the correspondent and then solve the problem of the content source of the news column, through a year's insistence, I have more news articles than the newspaper. I do the same thing every day, whether it is summer or winter.

II. website Promotion

The site has a content source, there is a foundation, then the next thing to do is to make your site more people know. It's easy to generalize, but it's hard to be a local portal without a lot of financial support. All can only choose the free promotion channel or spends little promotion way, then these methods all need us to pay the sweat.

Every day to go to the local forum posted to send information, the beginning is OK, the time is long, the other people directly to your website URL sealed, I was to print the cheapest business card, sometimes even with A4 paper to cut, and then carry a small bag, to the city street every business I will send a card, Print A4 size to a more concentrated place on the wall affixed to a picture, unconsciously I also joined the cowhide fresh advertising ...

Sweat is not a white flow, after unremitting efforts, 3 months, the site visited a large increase in the number of visitors to the site to see the content is very new, very valuable on the conscious of the site to write down. With the increase in the number of visits, classified information has been published by netizens themselves, talent column also have their own resume.

Gradually, the site began to have a certain reputation locally, the business began to be interested, began to pay you, money, and then the promotion is much simpler.

Third, the user experience

With content, with access, then the user experience problem, the local portal user groups and other sites are different. There will be a lot of people want to publish information on your website does not operate, want to find information can not find, I think the user experience is to let this part of the people are also very smooth use of your site.

The user groups of local portals include youth, middle age, old age, according to my experience, middle-aged and old mostly, in this part of the people who have jobs or business in the majority, this part will chat online, Dou landlords, but he has a house need to lease, he himself can not publish, this part of the network application level is very low, So how to solve this problem?

Based on the experience of the past few years, will not be released mainly in the following areas.

1, registered members need to fill in the mailbox, they do not know what the mailbox is? Even if he every day in his QQ login.

2, release options, the first layer of options, the second layer of options, the third layer of options, selected for a half-day, they do not know exactly what option to choose.

3, open the homepage of the website, there is a slide, there is more. Not the most intuitive display of content to users, this can look at Tencent, Sina and other large sites are rarely even without sliding.

Finally, pay the sweat, we also need is unremitting efforts and perseverance, I insisted 3 years later, finally have their own team to operate this local portal site, but I still do not forget the original sweat. So when you're ready to do a local portal, you know that it takes a sweat to run a local portal, and that there's a persistence in the sweat. Write original is not easy, reprint please indicate www.wusa5.com.