Where a low price sale bra-t, a loss to make a yell?

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Recently, the domestic well-known clothing business enterprise Vancl (where Customer Prudential products) launched Bra-t Strap Shirt series, only 39 yuan to sell and include freight, caused the industry's high concern.

It is pointed out that the move is a loss to make a yell, embarked on an extreme expansion of the road. True, this speculation is not unreasonable. Because, the author in Uniqlo official flagship store found that the same series of clothing price is 59 yuan, and does not include 15 Yuan 17823.html "> Express fee." According to such a price calculation, where the customer sincerity goods 39 yuan package freight price, compared to Uniqlo cheap 35 yuan, almost can be in any customer sincere goods to buy another one. Such a big gap is indeed questionable.

However, let us look at it from another angle, what is the cheap strategy of bra-t? I think, every guest is not only make a yell so simple, more is want to open up a big market. From the date of the listing of the sales volume, more verified the author's guess. Every customer hopes to pass the short-term low price strategy, quickly seizes the market Highland, becomes the big guy in the female field. Because, 39 yuan package postage only short-term specials, after the event will still restore 59 yuan original price.

And such a strategy, for every guest, the use of very skilled. From the initial entry into the men's market, where customers are relying on low-cost strategies to quickly seize the market share, and eventually become the boss of the male men. Now, where customers launched 39 Yuan package postage of women's BRA-T suspenders series, is the hope that through low-cost strategy to attract consumers to buy, lay its market position in the women's field. Moreover, from the author's observation, the other side of the Low-cost strategy is to enhance the user experience.

39 Yuan Package mail, and can be removed on the spot to try to wear, if not satisfied can be returned on the spot. This should be unprecedented in the industry. Of course, through the low price strategy and the experience of the trial wear of the dual policy, where customers can effectively enhance the user experience, cultivate a group of loyal customers and attract potential customers. For E-commerce sites, the user experience is the most important. Both real and potential customers are very attractive. Through the enhancement user experience, may let the reality customer become the Word-of-mouth communication, the latent customer becomes the reality customer, why not?

Again, consumer behavior should be worth considering. In the financial crisis, people's lives have been affected, consumption habits are quietly changing. Today's women, no longer simply pay attention to the brand, more attention to product comfort and price. For the same goods, the quality of the equivalent of the case, will naturally choose the price is relatively cheap. And every customer bra-t Strap Shirt series, quality and other brands no difference, the price of 39 yuan packet mail is more attractive. Therefore, from this point of view, where the customer is exactly the consumer's behavior trend.

In summary, we can know that the intention of the cheap strategy is obvious, that is, to attract the purchase through Low-cost, to attract user experience, thereby establishing their position in the women's clothing industry and consolidate the status of the big guy in the field of consumer apparel.

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