Where are the billions of American groups?

Wen/Huang

Group buying experience in the first half of 2012 years of crazy growth, experience 2012 years of group buying winter, in the recent United States Mission Network CEO Wang Hao shout out the United States Regiment 2015 turnover up to 100 billion.

To this end, the author from the network to view the 2012 annual group purchase data for: 34.885 billion, compared to the previous year, an increase of 61%. If the increase is based on this, three years later will be about 150 billion of the size. See this data, if the United States to achieve 100 billion market growth must be 60% or more, so must be guessing from 150 billion inside the three points of two of the U.S. regiment must have an ordinary means.

Over the next three years, the Internet is more aggressive occupation of our time, mobile internet retail, are affecting the way consumers shop, online shopping will become the mainstream means. So how much of the increase we can not predict, but can bring the growth of group buying can still be seen, for this reason I analyzed several group purchase continued to increase the reasons:

(i) Mobile buy virgin Land

The traditional way of shopping is to go shopping, and now the fashion shopping experience is through the Internet, online shopping into the mainstream. From disorderly order to heroic rule, the establishment of online shopping rules, a variety of online shopping means of different layers. Group buying as a new way of shopping is also a way to enjoy a lower price of service in the past two years by many people chasing fans. In the age of no mobile internet, the development of group buying can only be limited to the Internet, which has many competitors and has low entry threshold. 2012 Group buying Shuffle Two major reasons: the market tends to saturation, the market environment disorderly order, for many people who have contact with group buying can feel the crazy, but after crazy is rational thinking, a lot of people are no longer a business push what letter, understand the contrast, Know how to find other people to consult and so on to test the products, so it will lead to a large number of loans to do false web sites or enterprises and then kicked out. In the downturn, the rise of mobile internet has been out of hand, with the micro-letter as the representative of an era, and with a variety of micro-letter security system to build and pay system to build, whether Alibaba Taobao Alipay, or Beijing East are doing mobile end of the interface, for group buying this is a new way, different from the previous operation, Its place is a virgin land.

Mobile buy anywhere, is the best slogan, especially for catering, film both is in the future mobile group buying a major force. From now on, mobile group buying has not become a trend, so for 100 billion, three years is a good buffer, mobile buy Once the outbreak will be a speed of the outbreak, value the future of a node, that is, the United States Group is also predicting the next three years mobile Internet development to a new peak, The era of mobile internet start to profit is within three years.

(ii) two or three-line urban development

Look at the speed of the network to do the National City service group buy the list, also looked at Eric's, collar nets have done some contrast. Here take the speed way data said, no doubt in the first-line city group buy more mature, the development scale is limited, the bigger development direction is moves buys, this is the first-tier city's focal point. And the two or three-line city development potential is huge, the Spring festival this year the Internet is the most attention is the landing screen, in the television media advertising, many of the behind a view is that all agree is to open the two or three-line city, out of the competition circle, more to open the Internet for the development of the region Some time ago Tencent made a report of the two or three-line city Internet, they are more intelligent use than computers, and generally use micro-letter, QQ and other tools. So for the two or three-tier cities, they're like people in a former first-tier city, now waiting to be the business to instill, to marketing, whether the mobile end group buy or PC-side group purchase, and the author believes that their attraction is more of the courier and delivery time, once the trust will continue, is a first-line template. The United States, the largest network of the emboldened is also in this, because in the first line of the city to do all do, growth to a bottleneck, the United States network is also in the internet to borrow the wind, but also early on the Cloth Good Bureau.

(iii) Eternal topic: acquisitions and mergers

2013 now the National 12 major group purchase sites are: The United States Group Network, high peer network, litters Regiment, handle network, glutinous rice Network, the public comments, tick group, full network, seated network, thousand product network, like Regiment, HI Group Network. For a field station now buy network is still too much, the last to survive the basic is the first three strong, so three years, buy buy and merge will be the focus, see no market trends, enterprise internal contradictions, leadership rights struggle, etc. are the key. The United States has not concealed their desire to acquire, through acquisitions to occupy more, U.S. Deputy President Wang Huiwen External response also confirmed this: they have been trying to acquire small teams, mainly from the recipient and land, such as the acquisition of the department store network of more than 10 people. Every big enterprise or hundreds of billions of enterprises behind the small companies are numerous, are multicultural aggregation, so the United States to develop into 100 billion of the enterprise must go through this stage, the United States Regiment has exposed the ferocious fangs, Peng, litters and so on exactly how to deal with, I am looking forward to.

(iv) Transformation of the strategic adjustment model

Group purchase of the site on the strength of the tenacious is not a big group purchase site, but some local group buying site, they as long as the intention to cultivate a group of users will have constant users to join, although the amount of small, but enough to live and operate the site. Regional group Buy is very famous is the handle net, but the handle net finally by its tired, the austerity front and so on means to cope with the problem. and group buying mode are considered to be O2O this mode, whether the United States Group Network on this model has an alternative change, it is not known, because if the United States network strategy and mode are unchanged, 100 billion is a mirage.