Where are the heroes of group buying?

Wen/Wang

A.D. 2014, the Royal Park October, the haze rolling. Five years of deadlock in the Battle of the battlefield a mess, the smoke gradually, the banners. When the "Thousand Regiment War" a burst of hand-to-hand combat, quickly died down, or by bat Attack Battalion pull village under the income, or Shing scattered fled, or in the giant surrounded by solemn and stirring to hold a side of the city.

And the former scenery Unlimited White Horse Corps, all the way through the burning money war, IPO folding, the Red Sea bubble burst, now also mostly changed, ten do not save one. The scouts reported that more than 5,000 of the 2011 (Group buying company) now only 176 road (home), survival rate of only 3.5%. "The General hundred die, the hero ten years return."

People outside the city said: "No business has been so quickly proved unfit for human operations."

No.1: glutinous rice mesh Shenboyang

"I do not believe that the manager of a group buying site likes my product as much as I do. In 2011, Shenboyang to the media.

2010, the glutinous rice network officially delivered to everyone company. Turned out the glutinous rice bang created "did not spend a penny for the early advertising will create the first single regiment 300,000 movie tickets" proud Jiao record-more than 150,000 people to buy 300,000 film packages, one-day water more than 6 million yuan. Sticky Rice net opening first single, but everyone net loyal fan Word-of-mouth propaganda, and even Shenboyang categorically declared "Renren a user resources can be up to 10 Sina, Sohu users." ”

Three years later, "Back to the tree good shade" logic finally makes glutinous rice by Baidu revenue under the command. Renren's 2012 earnings show that in 2012 the net loss of glutinous rice net 27.3 million U.S. dollars, accounting for the overall loss of 36.4%. Everyone has to reduce the financial burden by selling some of the stock of glutinous rice net. 2013, Baidu announced a formal acquisition of 160 million U.S. dollars glutinous rice net 59% Equity, has been extremely fond of their products Shenboyang sadly away from the field.

No.2: Handle Net Wu

March 2010 on the line of the handle network, was a rookie: April by the angel investment Taishan venture capital injection, June, the Jinsha venture investment and other institutions 5 million U.S. dollars a round of equity financing and 5 million of dollars in financial borrowing. It has become one of the largest group buying websites in mainland China in a year, with a turnover of 1 billion yuan in 2010 and a monthly growth rate of 100%.

April 2011, the handle network announced the completion of the third round of 111 million dollar financing. A short span of two years, the cumulative completion of the rounds of financing, a total amount of 166 million U.S. dollars. At that time, the handle net valued as much as 1.1 billion dollars.

Wu firmly believe that "the world martial arts only fast not broken", always worried that they ran not fast enough, so since the establishment of the handle network, listing has been the keynote of the company. At the end of October 2011, the handle net launched the U.S. listing in a hurry, the proposed financing of 100 million U.S. dollars, but ultimately failed. After the pull handle net performance decline, the domestic group buying field once the leader after the happy enclosure, Wu and so on the founder withdraws, the investor takes over, finally toward is sold "the result".

October 2014, Jiangsu privately owned three cell group contracted to acquire the handle net. In this respect, handle NET founder Wu Not v. Leave the war.

No.3: The spring thunder of the Regiment treasure Net

As Spring Thunder once said, "The regiment treasure will be a free passage of the bridge, how can the merchant not welcome?" We are expected to make group buying industry, ' Taobao '. "Everything, it seems, looks beautiful.

However, when the second half of the 2011 handle, high friends and other first-line group buying site, the group treasure net still have to admit a new round of financing failure. January 20, 2012--on payday, employees found no change in the number on the payroll card. Time jittery, panic. In fact, the company's staff has been reduced from 2300 at its peak to less than 200 people.

March 2012, as Spring Thunder in the Office and conference room, to nearly 200 claims for wages and separation of compensation request "give me a little more time." He has even thought of his solemn and stirring image: He will be the next Shi Yuzhu, bankruptcy two times after the venture, repay all debts.

Capital chain break, arrears, bankruptcy run ... December 5, 2012, let the Spring Thunder unexpectedly with "new Regiment treasure" and went into the public view.

He explained the mystery: the group Treasure Net has not closed. Since the February 2012 accident, the network has been maintaining operations, but did not get a penny income. "In April, sales of the mission net recovered to 10 million and October sales of 80 million to 90 million." ”

As of today's press, the group treasure Net although the domain name is still in, but the site has been delayed open.

No.4: Full Net Feng

"The demand for group-buying funds exceeds the average start-up. Feng, founder of the full network, lamented. He was the founder of the country's largest auto community Love Card network. Full network in the group buying industry for five years, has claimed that more than 30,000 households, there are more than 20 million loyal users.

In Feng's view, the handle nets run fast, because of the PE-level investment. So, 2014, the full net also farewell to the singles alone, put the Suning barracks.

January 27, 2014, Suningyun announced 100% acquisition site full network, and integration for Suning local life Division, the acquisition amount of "nearly tens of millions of dollars." Feng continue to stay in the Suningyun business system O2O.

Feng that the consumer's knowledge of the electric quotient has completed the popularization stage, but through the practice test, the traditional group buying mode is not the O2O end point, the platform will be the O2O next extension stage. Full network is also building a product to meet the needs of local life businesses open platform.

Soon, people saw the full action. October 14, 2014 night, Cui Jian's film "Blue Bone" premiere of the Royal Park, full network launched three premiere tickets and movie tickets 1 yuan seconds to kill, ignite friends Circle.

Finally found a fitted suit of armor. The network said, "to help achieve business value and social impact through more innovative ways," so the future is expected to work with more film parties.

No.5: Litters Group Xu Maodong

Xu Maodong: "I used to do more than 10 years in the supermarket, and in mobile advertising for many years, so I cut into the entry point is not the same." Litters has always wanted to use the Internet to transform the service industry, the link is mainly mobile app. Litters from the first day did not how to do group buying, time is very short. ”

The founder of the litters group has been emphasizing the difference between "group buying".

At the end of 2011 Litters Mall was born. In Xu Maodong view, the litters mall is actually equivalent to the life service merchants moved online to the existence of normality, rather than sell a single, sold out on the line. "Because the Chinese real meaning of group buying is not existed, come up is a group, in the Chinese consumer's impression inside, buy is bought beer and skittles on the internet, discount is called group purchase." ”

Because of its strong marketing ability, even the litters group in 2012, claiming to be the only one to achieve profitability of a group buying site.

2013, litters Group said in the "double 11" established the mall mode of development goals, to expand the boundaries of group buying itself.

Now, "The litters regiment can only say that it is still alive." "User spit slot.

No.6: Gao Peng

As the spring Thunder to register groupon.cn, so that Groupon entered China can only name "high friends", let the domain value of 1.5 million U.S. dollars.

In early January 2011, Groupon and Tencent joined hands with other institutional investors to set up a joint-venture company, Groupon, which financed 4 million of billions of dollars and accounted for a 40% per cent stake in the high net.

June 26, 2012, the Group F and High-peer network formally announced the merger. Under the merger, Group F purchased all of its shares in the form of a sale of shares in the company, and in addition, Group F issued a value of 25 million US dollar preferred shares to Groupon, with Groupon acquiring a 19% per cent interest in Group F, including common shares and preferred shares.

At the beginning of August, there was "the first case of China group purchase merger," the "F" group and high-net merger case formal closure.

Now, the winner of the gesture of Peng and Pat buy the acquisition of the F Group founder Rynning also ran. On the other side, the original was placed high hopes Tencent power Company is abandoned martial arts: Its business has been dismantled, Xun, Pat was merged into the east, fail Mai, powerless.

No.7: Tick Group

Tick Group was founded in July 2010, the market share in 2011 ranked tenth, by Google before the Chinese sales general manager song led the original Google sales team founder. Soon opened 338 cities, the development of 30 selected city stations, claiming the volume of the top five in the country.

At the beginning of 2013, the tick group and the localization of life services enterprises in the city of the merger, the merger of the new Dimensional city, continue to use Group Buy brand tick group, after the merger song as the CEO of the new company. Prior to the Tick group has won the IDG, Kleiner and Northern Lights, such as venture investment institutions. After two years, however, the group's performance dropped sharply.

2014, "once ranked third in the country," The tick group issued a notice that will formally close the group buying business on March 31, 2014, the future will shift to the new business model.

no.8:24 Coupons

Du Yinan, head of MIT, the Harvard MBA, and an investment manager in KKR, the largest private-equity fund in the United States, created 24 coupons in 2009 – also one of the earliest and largest local service-buying platforms in China, claiming to be " In more than 200 cities throughout the country 24 hours a day to provide the most value of the latest city fashion consumer services, "to share the happiness of every day" and "experience first" purpose by the vast number of consumers as "the most happy to buy the site."

However, the last day, the number of visits to 100,000 of the 24 coupons net finally failed to get rid of the industry's bad luck in the winter, officially closed on January 10, 2013. Some analysts believe that 24 coupons to this point, the key is to have a ' two lost ': one is out of control, the founder lost the core management team controls; second, disappointment, investors lost the hope of 24 coupons. From the internal point of view, 24 coupons own hematopoiesis insufficiency, the cost control strength is weak, causes the resistance risk ability to descend unceasingly.

Self-reflection's Du Yinan in the 24 coupon "Epitaph" wrote: "Perhaps many stories in the world, only a few people will know, and sooner or later will be forgotten by the majority." Through the clouds, only hope that in the blame and suspicion, can leave to the most need our sympathy and support of Chinese Internet entrepreneurs, a little perhaps not surprising lessons. ”

Setting off the backdrop of the Sunset Road group Buy mountains and rivers, blood dyed, million years of (group purchase) site is now only a few, a blood seal throat-like after the fight, many of the final soldiers, sadly away from the field.

The front waits for them, does not know is the turn of the road, or is embattled.

Beginnings: Blue Sky, Yellow Khan, West wind tight, North Wild Goose South Fly, Xiao come who dye Frost lin drunk? Always tears from people.

However, it is worth mentioning that the rumors of "group buying has died" is not the case, the Matthew effect is continuing to ferment silently. One of the best, such as the United States and the public comment network. The group used four years to make itself the largest domestic service platform for local life. It is reported that this year, the United States network turnover will exceed 40 billion yuan, mobile end turnover accounted for more than 80%, will be more than 5 billion U.S. dollars (32 billion yuan). As for the public comments, according to media reports, the monthly PV in August 2014 has reached 6 billion.