Where are the lives of the writing platforms?

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A while ago around the Tiger Olfactory network has a lot of wrong. Put aside the position, I think the tiger Sniff network of a major weakness inadvertently exposed. As far as I know, the tiger smell has not been the special favor of large investment institutions (from the side to prove that the tiger sniffing the net is no force behind), there is an obstacle is this has a certain degree of openness of the platform, is full of landmines-that is, black PR. The content of such articles is generally inferior and will affect the reputation of the platform. Although the platform, but after all, there are media attributes, who are not willing to take the risk.

This is also the biggest problem of UGC. A long time ago, when the concept of web2.0 appeared, UGC also became popular. At that time, I also had the privilege to participate in the "East-West Net" (later the East-west network and translation of the Net merger) of the initial stage. Our ideal was to be a pure UGC platform. The reality is like the winter in Beijing, the quality of the content produced by the community itself is not as much as we think. To be honest, the threshold of translation is still some, you do not have two brushes, really dare not take out and the people in the community with Taiwan. However, writing, especially financial writing, is not the case. Because of the multidimensional degree of business behavior, any discussion we can be regarded as "comments", even if the author uninformative, the title to get better, the point of refinement of some, can be published. Moreover, the tiger sniffing nets at the beginning of the creation, until the establishment so far, have also adopted a fearless tolerance mentality. The proportion of bad articles is conceivable. For a while, I removed the tiger sniffing client and the micro-credit public account, because the recommended article was a horrible one.

Almost the same period with the tiger smell of the rise of the titanium media. At the beginning, titanium Media's attitude is stronger than the tiger sniff some, sometimes can do and. About two months ago, I found that the titanium media articles and Tiger sniff of the coincidence degree is high, successive push several articles let me surprise. In addition to the title, the entire article is nothing. Later, I suspected that the editor was out of the question. May be influenced by the idea of UGC, the editing link is often the weakest place for this kind of writing platform. First of all, the editor lacks the ability to identify articles. Second, the editing ability is too poor, most of the time not to make up.

From my experience, a mature UGC community in the initial stage, must be some professional editors to bring. Not necessarily a name, or at least a person with a strong editorial awareness. Although the founders of the platform were all good media people, they could not put their energies entirely on the selection of the manuscript. So when we see that the article on the platform is going down at a certain time, it means the boss is busy with something else. This mode, the last tired is the boss of a person.

What can an inexperienced editor do? Everywhere in the script, to make writers everywhere, regardless of the quality of the manuscript, the writer is suitable. An important issue in media networking is the serious lack of editorial power. Most good editors are in traditional media or portals, whether they would like to come to a fledgling platform, which is a big question mark.

At this point, we have to see another almost simultaneous rise of the Web site, pingwest. Pingwest's attitude is relatively closed, but this kind of closeness keeps the quality of the article relatively stable. Moreover, its unique perspective has indeed been flooded with domestic internet companies and the taste of the network media circle brought a fresh blood. However, this seems to be the traditional media operating methods, conceptually, than Tiger sniff and titanium media stimulation.

Traditional media people do network media, a great tangle lies in the concept of too much attention, but neglected the business chain analysis. If we think that the tiger sniffing and titanium media do not have a problem with the word "open", where is the problem? I think it might be the wrong part of the open. As I mentioned earlier, why does the life gate not seek openness in the editing process? The editorial functions are packed out, allowing a large number of traditional media editors to participate with their own "cognitive surplus".

Of course, I am only a simple idea here, the specific operation can be further discussed. Since the platform has "submit" button, in the background must have a proper audit process. A good editor is not necessarily a shot of bad manuscript, but also can be repaired to the bad manuscript, become available content, this does not prevent the opening of the writing process.

I remember Huang told me at the time that he was idle now and wanted to find a piece of manuscript. After all, people who have done traditional media, are more or less complex in the inside (or the content is neat and tidy). People shout media transformation for so many years, the basic or stay in the mature mode of enthusiasm, and forget where from where to go to such a train of thought. The prerequisite for remodeling is deconstruction, and deconstruction begins at the source.

PS: A while ago, I read an article about the living dead of the media, the author of whom is called Pan. The article has a lot to write about, and the style is the one I like. But he made two mistakes in my opinion: First, he thought the writer was the one who created the living Dead. I don't think so. It is the writing platform that produces a lot of writers is the origin of the Living dead phenomenon. An author's Good article is crawled by each big platform, you cannot ask this author every day on each platform passionately to interact with others. The author is often passive in front of these platforms, and their interaction enthusiasm is gradually dispelled. Second, the phenomenon of living dead must be a problem? I think the long article is a trend in the future (it seems KK is also this view), such articles do not need frequent interaction.