Where are the new opportunities for the internet giants?

"Whether it is the IT giants, or car prices, if you do not say that they are busy developing intelligent automotive products or car networking technology, do not say that they will soon launch unmanned vehicles may be embarrassed to chat."

Internet giants have already begun to look for new business opportunities in the car, in addition to Google, Apple also introduced CarPlay before, Baidu launched CarNet, Tencent launched Lubao ......

Semiconductor companies such as Intel, NVIDIA and Qualcomm have also extended their tentacles to the automotive electronics market with a more stable revenue performance, hoping to tap into the connected car market with the latest processor product line.

This time, as the world's largest semiconductor company, Intel's appetite is still not small.

"Our goal is to be a very leading manufacturer in the automotive world, just as we are in the PC or server space, and since Intel is going to do that, it does not want to be the third, fourth, and first in this list." Xu Weijie, director of market development for traffic solutions division at Intel's Internet of Things Solutions and Products Division, told First Financial Daily.

Behind this, the car from the project to the factory easily several years and a long period of use, for good at consumer electronics products, Intel will undoubtedly be a test.

According to Wang Jiping, IDC's research director, networking cars are a must for major chip makers.

"If the explosive growth of smartphones prompted the chip market to reshuffle for the first time, a blowout from the growth in the Internet of Things, including connected cars, will result in a second reshuffle for upstream chip makers." Wang Jiping Explained.

Intel is also cut into the car system products. According to its introduction, the IVI system with Intel processors has a variety of extensions. The processor and its I / O chips are repackaged to meet the higher temperature and lower millions of opportunity defects (DPM) required by automotive and embedded customers, enabling faster time-to-market and greater differentiation of automotive products .

In the view of Xu Weijie, Intel has completely unlike the original purely chip suppliers, simply provide a chip to the manufacturers, manufacturers to do a product.

"Today we will work with manufacturers, depending on the industry, we will surpass the chip, to do some solutions." Xu Weijie told the "First Financial Daily" reporter.

According to Intel's plan, more capable car prices can choose to use Intel chips, and ultimately make their own products; car prices can also be based on Intel's application solutions to expand out and do differentiated part, so you can speed up the product Listing.

In fact, car infotainment is just the first step in Intel's ambitions. Intel plans to launch the future products will also be oriented to advanced driver assistance system (ADAS) and driverless (autonomous driving) solutions.

"Just like building a house, we provide a basic framework for the factory to decorate, and then put some differentiated and innovative products in place." Xu Weijie explained.

Public information shows that the current Intel IVI system partners Infiniti, BMW, Kia, Jaguar Land Rover, Toyota and many other overseas car prices. In China, Huatai Automobile, Shenzhen Hezheng, Wuhan Bluestar, Hongqi Software, Huayang General Electronics, Hangsheng and many other suppliers have also joined.

"I believe in the second half of 2014 to early 2015, there will be more car prices in the use of Intel's products, and in the market there will be a corresponding model out." According to Xu Weijie said that since the Intel to do this market, not Would like to do in this third, fourth, must be in front.

However, PC, tablet and other consumer electronics products and car infotainment systems have a completely different ecology.

Xu Weijie response to this is that this is (us) learning process, but also a challenge process. "While the computers Intel did before may have a new generation in a year or two, the automotive industry may take four years from project to production, and it may take 10 years goods."

Behind this, today's chip market is no longer the world dominated by Intel, with the sharp decline in PC sales, low-end chip makers in the windy waters, the market has changed the pattern.

In April this year IDF14 Spring Intel Information Technology Summit, KeJiQi also admitted in his speech, Intel missed the Tablet PC's first round of outbreak, but will never miss the second round. In response, Cohenci said that in 2014, Intel will ship 40 million tablet PCs with its partners as planned, up from 10 million in 2013 alone.

"The development of smart cars will usher in a new opportunity, Google is defining these new smart cars manufacturers, input and access opportunities in terms of increased, now is a very reasonable and worthwhile opportunity." Wang Jiping explained.