Where are the opportunities for acquaintances, strangers, Yiguoduan?

After Mr Ma's own strong push and force invited to join the surrounding people, according to TechWeb reported, Ali Personage revealed, has since 23rd began to inform all Amoy girls settled in, hoping to attract 100,000 Amoy girls to get together. Alibaba CEO Lu recently, the introduction of more than 20 days since the user growth rate of about 140%, the company is willing to pay any price for "dealings". about why Ma Yun will vigorously push the exchanges, the author in the "Why will the strong push?" Brush existence, stimulated, sense of crisis has been described in the article, this paper will not repeat. User is a very strange group, when only a broken and old bridge in front of them, bridges are filled with a variety of thorns, insect predators and so on, in the case of the cool, they also use. But if there are dozens of very high-end, atmospheric-grade bridges that can be built in four-row lanes, "You have rubbish on this bridge", "How do you not have that kind of bright luminous light on your bridge?", all kinds of negative, dissatisfied mood will unruliness spread, the user starts to criticize all sorts of problems. Recently reported wikipedia (Wikipedia) faced with the problem of reducing donor, in fact, can also say that with the user's critical, in the previous years, when users need to browse a wide range of information, Wikipedia's vast number of entries to meet the needs of users, but when users are not only satisfied with the quantity, When you start to criticize the quality, the drawbacks begin to appear. Users have a lot to do with the flow of spit and the vast number of mobile social software in the country, users choose too many opportunities, a user can not at the same time in a number of mobile social software to spend a lot of energy, and these several software in the function is still similar. In contrast to the other mobile social software, or a child in infancy, not like micro-letter, meet and other adults, users of the requirements of the traffic is too high, but the product is no way to blame the user, the growth of the contacts need a lot of time. (Children and adults fighting is always irrational, and the current need to fight with the parents of the intention is too impulsive some, easy to believe all know not and micro-letter head-on confrontation, perhaps is Ma not willing to lose the "horse gas" I personally think: The current positioning is not clear enough, as an ordinary user communication with mobile social software , or as a dependency on Taobao Cat's social networking software, the former and micro-letter, Ishin and other direct conflict, the latter can be made PC-side Wang Wang. According to Ali's recent actions, it should be a mobile social tool that is intended to be used by ordinary users, but is simply too deficient for the current function. Facebook spreads out in a viral fashion, relying on user initiative and user involvement in Facebook, which is fundamentally different from mandatory access. Remove the user's initiative do not say, take the product rigid, and not their outstanding performance, back to the micro-letter of the short video, payment, social games, such as the gradual improvement, and contacts like a naked body of smallThere is absolutely no place to attract users. The social network is the net principle, it relies on the user to connect to the user, the user spreads continuously between the connection, once I wrote "the letter says, I want many users", contacts, you are missing not only is 100,000 sisters, also has 100,000 users. Where is the opportunity for naked intercourse? What plasticity does it have in product function? Here to analyze from two aspects, one is an acquaintance, one is a stranger. Based on location-based social networking May 10, 2013, the company announced that the Alibaba Group 294 million U.S. dollars investment, Ali will hold about 28% of the High German shares. Meanwhile, Tsai, executive vice chairman of Alibaba's board of directors and Wu Yuming, president of Alibaba's wireless division, will serve as director of the High German company. After Sina Weibo, another in the mobile end occupies an important position in the product into the Ali Department, Ali's annual Indosasa "Double 11", the gold map is directly posted "double 11 zone." In Apple's iphone App Store, Loopt, Moximity, WHRRL, where are location-based social apps that raise money to tens of millions of dollars, and domestic location-based social software is much slower than abroad, and now includes micro-letters, encounters, Several software are connected to the function of the people nearby. With the High German map as the relevant technical support, its location social function will also be a major feature (Baidu map to the micro-letter to launch the party function to enhance its social attributes, Ali also know that the use of high-German map layout "Double 11", and the combination of the gold map should be soon after the matter). location-based social function makes it easier for strangers to make friends and makes it easier and more realistic to talk about guns. The circle of acquaintances is limited, the circle of Strangers is infinite, the position social function, more can let the communication under the line become reality. Shake or encounter a gold map to solve the traffic near the function of people, remote dating function has not been achieved. For example, micro-letter shaking, drifting bottles, line of the shaking, meet the encounter game, etc. at this time is particularly necessary, so that people from different places to break the limits of local friends more extensive. From the current several mobile social software, pure text communication, voice communication more, picture direction of communication is still less, only through the circle of Friends, personal homepage to view, although the personal image can reflect a lot of information, but the combination of the few pictures and texts. Shaking, drifting bottles change is only information form, in essence, not much different. With the online micro-credit video, the use of video communication to break through the communication between strangers is also very possible. To break through the communication between strangers is the information form, as to shake, meet, shake hands or other is not important, as long as it can be in the form of information transmission can be a breakthrough, this function is also a big bright spot. The user's introduction to the social networking of acquaintances, one is the recommendation of each other, one is the system import. At present, it takes some time to make a recommendation between the users., and through Taobao, the introduction of the cat is relatively easy to do, Taobao alone, the number of users of the cat, but also a large user base, the use of these users, and then spread, it formed a huge network of contacts, no more than the weak Tencent empire, at that time, contacts can have the opportunity and micro-letter to fight the world. Micro-letter can obtain a large number of users in the short term, and its recommendation system, open micro-letter can get a lot of QQ recommended users. Therefore, contacts can also be done through Wang Wang to do a good job of user referrals, so that users can open the circle of acquaintances. As a social tool, it is based on users, not a large number of users, its social network can not be formed, but to retain users, in addition to people, there are products themselves, between the current is like a naked butt child, in the product function has not too many outstanding bright spots, compared to micro-letters and other products are also normal. As an ordinary user, when the side with more and more people, when the micro-letter, MO, meet and other tools may be replaced by the time, it will be possible to use their own contacts, "a person's kingdom", and how to build their own "harem"? 100,000 sister was divided by a group of Wolves, Rob is a problem, "harem" can only be a legend. Contacts are now attracting users in a variety of ways, but social networking tools are just not working, and it's a big problem how to get these users to flow and make use of the habit. "Quietly I'm gone, as I quietly came, I waved a flick of the sleeve, do not take away a cloud," this is not the end of the customer's expectation, the exchange also needs to highlight their characteristics in the product, so that each "kingdom" has a strong "harem", between the heavy and the road far ah! Come on, Big Brother!