Where are you going? NET 24 million supplement hotel short board

See the latest quotes last November, where to go to the U.S. market, financing 125 million of dollars. Compared with the market position of ticket output, hotel reservation still belongs to the net revenue Short board, so it becomes the strategy play after the company goes public. Reporters yesterday learned that where to go to the net this year "51" to spend 24 million yuan to focus on marketing, in order to increase market share of hotel reservations.

At present, in the online tourism industry, ticket booking has become mature, the hotel becomes the target of the online travel business (OTA). The latest report shows that in 2013, the total turnover of online air tickets is about 154.46 billion yuan, in the OTA market accounted for 61.2%. Online hotel transactions of about 61.46 billion yuan, accounting for only 24.4%, attract each OTA in this exerting force. At the end of last year, Ctrip and the art Dragon once "about the" hotel price "than low", the United States, the public comments and other outsiders also have to meddle.

It is revealed that where to go the network of the marketing method for the April 8 to April 22 between the "Room-free Festival", that is, through the "five-star hotel and high-end Hotel 1" and other ways to attract consumers. Analysis that, "1 yuan" marketing similar to the cost of the traditional airlines to occupy the share of the way, if other OTA follow-up, or will trigger a new round of hotel price war.