Where are you going? NET hotel room night volume of tens of millions of super Art Dragon sit two look at a

December 2, where to go Net (NASDAQ:QUNR) released the third-quarter earnings, the results show where the net total revenue of 501.1 million yuan, an increase of 107.8%, more than the last quarter for the total revenue 90%-95% growth forecast. Among them the hotel P4P (pay by effect) income is 111.7 million yuan (18.2 million US dollars), the year-on-year growth 98.1%. In addition, where to go to the net Hotel night total reached 10 million, more than 9.4 million of the art Dragon. And where to go net in hundreds of hotels in the hotel group buy more than the United States Regiment. Since then, where to go network in the hotel business has sat two look one, fully began to carry the interception of Ctrip.

Where to? NET this quarter hotel night volume soared 84.6%, more than ctrip growth of 69%, is 4 times times more than the growth of Art dragon. Where to? International Hotel business booking volume increased 4 times times year-on-year. According to the latest data, to where the net in Rizhao, Baoding and other cities, more than the night volume of the United States Regiment hotel more than 160%.

"Hotel direct business, especially exciting." All this benefited from the rapid expansion of the hotel's direct network and the continuous development of technology, the third quarter hotel sales volume accounted for 51% of the total hotel business. Wireless services continue to be the main driver of our growth, wireless revenue accounted for 40% of total revenue, wireless bookings accounted for the total number of hotel rooms 55%. "Go where net chief executive Zhungchengsu points out.

January 4, 2014, where to go the network set up a destination division, the former United States team executive Zhang Qiang as the department's general manager. Starting from scratch, the division is promoting the expansion of its hotels by signing 20,000 new hotels each month. While the ground troops signed, they taught the hotel how to use the app and other software. Up to 3721.html ">2014 in the third quarter, the number of direct-signed cooperation hotel more than 220,000.

Actually, where to go. The current share of the market in the hotel is mainly in the lower-priced hotels below Samsung, and these shares are not from other Ota, but the offline users who have not used the reservation before. At present, many hotels in the Chinese market, the number of unlicensed bulk accommodation in the total number of 30%-50%; go where the net now so vigorously to sign the low-end hotel is equivalent to the Ctrip and the art dragon before the arrival of the market to seize the user.

And from the global online tourism, the pattern of convergence will be the trend. As a search price platform, where to go directly to the number of online hotels accounted for up to 51% of the total number of hotels, directly signed hotel scale has been far more than OTA rivals Ctrip and Yi Long.

"We do more work in one year than Ctrip and the Arts Dragon 15." Zhang Qiang says he sleeps only two hours a day.

As a post advantage, where to go the network is good at using technology for tourism information integration of the shortest delivery path. "Where to go quickly and directly sign a hotel is management and system." "Zhungchengsu revealed.

At present, where to go Network destination division in addition to the three or four-line city, has begun to advance to five or six-line cities, the total coverage of the city about 400.

For where to go to the net, the goal is to "not only all the hotels in China are signed, and each hotel to achieve more than 3 different types of product coverage (including front pay, prepaid, group purchase, last minute reservation)" to provide consumers with the most comprehensive product choices, the growth of the night volume naturally.

According to industry data, there are about 300,000 hotels in China, compared with less than 10% of the total online. Where to? The rapid infiltration of the network to the offline hotel will help to seize the opportunity of the tourism industry to be online and mobile. Industry experts point out that, according to current situation, where to go beyond the Ctrip hotel is only a matter of time.